Everyday Health Group · 18 hours ago
Programmatic Platforms Manager
New York, United States
Full-time
Hybrid
Entry, Mid Level
$85K/yr - $95K/yr
2+ years expEveryday Health Group is seeking a Programmatic Platforms Manager to own and optimize the programmatic monetization strategy on their portfolio of health and wellness brands. This role involves maximizing revenue through data-driven decision making and collaboration with various teams to ensure ad quality and performance across environments.
AdvertisingAdviceFitnessMarketingPublishingWellness
Responsibilities
Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties, including websites and apps
Setup and manage sell-side partners, through a variety of programmatic integrations, including header-bidding channels
Test and perform yield analysis to determine optimal integrations for each partner and contribute to overall revenue strategy
Surface risks, trends, and optimization opportunities through clear documentation and communication
Work closely with vendors (SSPs/partners) to generate recommendations, troubleshoot technical issues, and improve overall ad quality
Actively debug display and video ad delivery on web pages and apps using browser developer tools and Charles to quickly diagnose and resolve issues
Quickly diagnose and resolve issues related to bid responses, timeouts, creative rendering, and measurement
Monitor and maintain ad quality across our portfolio, including updating blocklists and monitoring network requests
Act as a steward of ad quality and user trust across all Everyday Health Group brands, recognizing the importance of clean, respectful advertising within health and wellness content
Collaborate across departments to build and test custom ad revenue programs
Provide weekly updates and data-driven insights to senior executives on revenue performance
Qualification
Required
Strong knowledge and expert-level hands-on experience working within Google Ad Manager (GAM) for comprehensive ad trafficking, testing, and reporting
Proven practical experience setting up, managing, and optimizing all aspects of sell-side programmatic channels, including header-bidding partners
Strong Hands-on technical aptitude required for in-depth troubleshooting and debugging of complex ad technology integrations using tools like browser developer consoles and Charles
Strong analytical background and excellent quantitative skills required to drive strategic decisions
Must be proficient with BI tools (Domo, Tableau, Looker, etc.) and possess Intermediate to Advanced Microsoft Excel Skills (Pivot Tables, VLOOKUP, SUMIF, etc.) for data visualization
Minimum 2+ years of relevant experience in Yield Management within a digital Ad Agency, Publisher, or Ad Tech Vendor
Excellent communication, follow-through, and interpersonal skills, coupled with a keen interest in digital media operations and the online advertising ecosystem
Bachelor's degree in business, mathematics, science, technical field or equivalent experience
Preferred
Some experience with Programmatic Deals is preferred
Industry Experience: Minimum 2+ years of relevant experience in Yield Management within a digital Ad Agency, Publisher, or Ad Tech Vendor is preferred
Benefits
Comprehensive medical, dental and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Company
Everyday Health Group
Everyday Health is a recognized leader in patient and provider education and services.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.73MKey Investors
TCVScale Venture Partners
2016-10-21Acquired
2014-04-04IPO
2013-10-01Secondary Market
Leadership Team
Greg Chang
VP, Provider Services
Recent News
Company data provided by crunchbase