Vivint · 7 hours ago
Consumer Insights Specialist
Lehi, UT
Full-time
Onsite
Mid, Senior Level
4+ years expVivint Smart Home, an NRG owned company, is a leading smart home company in the United States dedicated to redefining the home experience. The Consumer Insights Specialist will lead the development of customer insights to inform marketing strategies and enhance customer journeys across various channels.
ElectronicsSecuritySmart Home
Responsibilities
Lead Consumer, Channel & Market Insight Strategy – Define and execute research and analysis that informs customer targeting, channel strategy, and lifecycle optimization
Enable smarter channel targeting – Develop insights that guide which customer segments should receive specific offers, messages, and experiences across email, SMS, app, web, and care channels
Inform Journey & Upsell Strategy – Partner with lifecycle marketing, eCommerce, and product teams to optimize customer journeys, cross-sell, and upsell opportunities based on behavior, eligibility, and lifecycle stage
Design & Oversee Research Methodology – Identify the appropriate qualitative and quantitative approaches to answer channel, journey, and performance questions; oversee data collection, analysis, and synthesis
Translate Insights into Actionable Recommendations – Deliver clear, prioritized recommendations that influence campaign strategy, journey design, and offer placement
Develop Performance Readouts & Reporting – Create recurring insight readouts that connect customer behavior, channel performance, and journey outcomes to business results
Synthesize Multi-Source Data – Combine research, campaign performance, web/app analytics, and customer data to create a holistic view of the customer journey
Partner Cross-Functionally – Work closely with Customer Marketing, eCommerce, Product/GTM, Analytics, and Customer Experience teams to embed insights into planning and execution
Drive Optimization & Testing Strategy – Inform A/B testing and optimization roadmaps by identifying hypotheses tied to customer behavior and journey friction
Influence Strategic Decisions – Build alignment and momentum by clearly communicating insights, tradeoffs, and expected impact to stakeholders and leadership
Monitor Consumer & Channel Trends – Stay ahead of shifts in customer behavior, channel effectiveness, and competitive approaches to continuously evolve strategy
Qualification
Required
Advanced qualitative and quantitative research expertise, with the ability to connect insights to channel and lifecycle performance
Strong storytelling and executive communication skills—able to translate complex data into clear, compelling narratives
Experience with market research platforms (Qualtrics, SurveyMonkey, Nielsen, Kantar)
Proficiency in data visualization and business intelligence tools (Tableau, Power BI)
Strong understanding of channel targeting, customer journeys, segmentation, and personalization strategies
Familiarity with digital and lifecycle analytics (email/SMS performance, web/app analytics, funnel analysis)
Ability to develop performance readouts that clearly link insights to KPIs such as conversion, attach rate, retention, and CLV
Strategic mindset with the ability to balance insight depth with speed and actionability
Strong stakeholder management skills and experience working cross-functionally
Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
4–6 years of experience in eCommerce marketing, digital merchandising, lifecycle marketing, or digital growth roles
You have prior experience within a similar role
You are experienced in managing a wide range of qualitative and quantitative research
You possess strong analytical skills with the ability to leverage data to develop strategy/decisions
You are familiar with putting together data from multiple sources to tell a story
You have strong knowledge of business visualization tools such as Power BI and Tableau
You are a strategic thinker with good communication and presentation skills
Experience with performance reporting, optimization, and testing (A/B or multivariate)
Preferred
Prior people management experience preferred (or strong mentorship/leadership experience)
Benefits
Free daily lunch and drinks on site
Paid holidays and flexible paid time away
Employee /Friends/Family Discounts
Onsite health clinic, gym, gaming tables
Medical/dental/vision/life coverage & 24/7 Medical Hotline
401(k) + Employer Match
Employee Resource Groups
Company
Vivint
Vivint offers an integrated smart home system along with in-home consultation, professional installation, monitoring, and support.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.27BKey Investors
Founders Fund,Solamere CapitalGoldman Sachs
2022-12-06Acquired
2020-01-21Post Ipo Equity· $488M
2020-01-21IPO
Leadership Team
Todd Pedersen
CEO and Founder
Brandon Bunker
Vice President of Artificial Intelligence
Recent News
Company data provided by crunchbase