The George Washington University · 8 hours ago
Assistant Director, Direct Response Annual Giving
Washington, DC
Full-time
Hybrid
Mid Level
$46K/yr - $76K/yrThe George Washington University is seeking an Assistant Director of Direct Response Annual Giving within the Office of Alumni Relations and Annual Giving. This role is responsible for executing annual giving campaigns targeting various alumni audiences to increase donations and donor retention through direct mail and digital appeals.
Higher Education
No H1B
Responsibilities
Executes a high-volume of direct mail campaigns targeting parents, undergraduate, professional and graduate alumni with sophisticated segmentation to increase annual giving donors and dollars
Manages the Engagement Center during periods of calling in order to steward, solicit, and engage alumni and donors of the university. Management involves in-person on-site staffing of as many as 12 students for up to 10 weeks in the fall and 10 weeks in the spring. Call center hours are subject to change, but generally run 10am – 7pm
Develops web and email annual giving campaigns targeting parents and alumni to increase annual giving donors and dollars
Writes copy and works collaboratively across annual giving and marketing communication teams to generate best-in-class fundraising appeals
Prepares large data files to create donor segments and personalize content
Works closely with External Relations Marketing & Communications, Technical Services, and Constituent Records teams to maximize resources, efficiencies, and outcomes
Executes targeted strategies for donor segments and key audiences in collaboration with the Director, Participation and Direct Response Annual Giving and other campus stakeholders
Project manages all annual giving appeals so that they are executed on-time, on-budget, and on-plan as part of the overall university omni-channel direct response plan for annual giving
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position
Qualification
Required
Bachelor's degree in an appropriate area of specialization. Degree must be conferred by the start date of the position
Equivalent combination of education, training and experience may substitute degree requirements
Outstanding written communication skills
Sharp attention to detail
High initiative, flexibility, and creativity
Proven ability to process, analyze, and prepare large data sets
Preferred
Experience working with direct mail vendors
Experience with constituent relationship manager platforms
Experience with Microsoft Excel
Eager to play an important role in developing and executing annual giving campaigns to increase resources for students and grow GW's donor base
Benefits
Healthcare Benefits
Medical, dental, vision, life & disability insurance
Time off & leave
Retirement savings
Tuition
Well-being and various voluntary benefits
Company
The George Washington University
The George Washington University
Founded in 1821
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Doowuese Igbazua
Co-Founder & President, GW- Design Student Association
Mark Hanson
Co-Founder and Co-Director, Health Experiential Design Studio (HealthXDS)
Recent News
2025-05-02
2025-04-14
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