LaunchDarkly · 3 hours ago
Head of Digital Demand
United States
Full-time
Remote
Director/Executive
12+ years expLaunchDarkly is seeking a Head of Digital Demand to define and scale their digital demand strategy across various channels. This role involves leading the digital demand function and collaborating with multiple departments to ensure alignment with the company's go-to-market strategy and revenue goals.
Developer ToolsDevOpsSoftwareTest and Measurement
Responsibilities
Partner cross-functionally to evaluate revenue targets and growth plans, translating them into a clear digital demand strategy aligned to revenue objectives
Develop comprehensive media plans and digital investment strategies designed to achieve pipeline and revenue goals across segments and motions, including a balanced mix of broad demand capture, and account-based approaches
Own pipeline, revenue contribution, and efficiency outcomes for digital demand
Make decisions on where to invest, scale, or pull back across paid, organic, and AI-mediated channels
Establish evaluation frameworks, success metrics, and operating models for digital demand programs
Direct all paid digital channels and spend, including paid search, paid social, display, YouTube, PPL, and emerging platforms
Own accountability for the digital budget with authority over allocation, forecasting, and optimization
Activate and optimize targeted, account-based media programs in close partnership with Sales, SDR, Marketing Operations, and Campaign teams
Lead the creation of compelling ad copy, design, and landing page experiences by partnering with internal creative teams
Direct the organic search and generative engine optimization function
Establish an integrated search strategy across paid search, SEO, and GEO that maximizes total demand capture
Guide prioritization across keywords, categories, and intent segments at a portfolio level
Lead the evolution of search strategy as AI-driven discovery reshapes how buyers find and evaluate solutions
Lead digital analytics and performance measurement, including Google Analytics
Define standards for measurement, reporting, and decision-making across digital demand
Partner with Marketing Operations and RevOps to ensure data integrity and executive-level insight
Use analytics to guide investment decisions, experimentation strategy, and long-term planning
Lead and coordinate senior individual contributors across paid media, search, SEO, and GEO, setting clear strategic direction and accountability across disciplines
Establish operating rhythms, planning processes, and accountability models across functions
Foster strong cross-functional collaboration and reconcile diverse stakeholder perspectives to drive outcomes
Present and defend digital investment strategies, results, and tradeoffs at the executive level
Qualification
Required
12+ years of experience in digital demand, performance marketing, or growth leadership
Proven success leading multi-function teams and complex digital portfolios in a B2B SaaS environment
Deep expertise in paid media, search ecosystems, and evolving AI-driven discovery models
Strong command of digital analytics and attribution, with accountability for pipeline performance and executive-level reporting
Benefits
Restricted Stock Units (RSUs)
Health, vision, and dental insurance
Mental health benefits
Company
LaunchDarkly
LaunchDarkly is a feature management platform that allows software development teams to deliver to their customers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$330.3MKey Investors
Lead Edge CapitalBessemer Venture PartnersRedpoint
2021-08-10Series D· $200M
2020-01-16Series Unknown· $54M
2019-03-13Series C· $44M
Leadership Team
Edith Harbaugh
Chief Executive Officer
John Kodumal
CTO and Cofounder
Recent News
Uncorkcapital.com
2026-02-04
2026-01-23
2026-01-22
Company data provided by crunchbase