RMH Systems · 9 hours ago
Marketing- CRM/Campaign Specialist
Waukee, IA
Full-time
Onsite
Entry, Mid Level
$60K/yr - $85K/yr
2+ years expRMH Systems is one of the largest material handling, packaging, robotics, and industrial scale integrators in the Midwest, currently seeking a Marketing CRM/Campaign Specialist. The role focuses on managing CRM-driven campaigns and supporting lead generation efforts while collaborating with various teams to enhance marketing effectiveness and achieve strategic objectives.
Industrial Automation
Responsibilities
Collaborate closely with the Marketing Manager, SEO Specialist, and Sales team to support integrated marketing and lead generation initiatives across all RMH Systems divisions
The CRM / Campaign Specialist should seek process improvements, support new marketing and sales technologies, and encourage collaboration across teams. Staying updated on industry best practices to ensure RM H Systems remains competitive and delivers value to customers
Execute and optimize CRM and marketing automation campaigns, including email campaigns, workflows, forms, and landing pages, to support lead generation and pipeline growth
Partner with marketing and sales teams to ensure alignment across CRM systems, supporting accurate lead flow, lifecycle management, and reporting
Support lead generation efforts by managing segmentation, scoring, list creation, and lifecycle processes within CRM and marketing automation tools
Build, manage, and maintain CRM lists and segments using Excel and CRM tools, ensuring data accuracy and usability to support targeted campaigns and reporting
Track, analyze, and report on campaign and website performance using CRM analytics tools and Google Analytics 4 (GA4), identifying insights and opportunities to improve conversion rates
Support testing, optimization, and continuous improvement initiatives related to campaign performance, engagement, and lead conversion
Assist with the creation, updating, and maintenance of marketing content, including emails, landing pages, blogs, and campaign assets, ensuring consistency with brand and campaign goals
Conduct research on marketing trends, tools, competitors, and campaign performance to inform future marketing initiatives and improvements
Collaborate with internal teams to ensure marketing campaigns align with business objectives, sales strategies, and customer needs
Maintain a clean work area and follow all safety practices of the organization when completing work assignments
Qualification
Required
Bachelor's degree in Marketing, Advertising, or related field required, or working towards this
2–4 years of experience working with CRM and/or marketing automation platforms
Hands-on experience executing campaigns within a CRM environment
Experience tracking and analyzing performance using Google Analytics 4 (GA4)
Working knowledge of Microsoft Excel, including list creation, data organization, and basic analysis
Comfort working with data across multiple systems with attention to accuracy and detail
Ability to work across both sales and marketing teams and adapt to changing priorities
Strong organizational skills, flexibility, and willingness to wear multiple hats
Strong written and verbal communication skills
Positive, collaborative, and can-do attitude
Preferred
Experience in industrial automation, material handling, or manufacturing is a plus but not required
Benefits
401(k) with Company match
Health insurance- traditional plan and High Deductible plan with HSA
Vision insurance
Dental insurance
Flexible spending account
Life insurance
Disability insurance
Paid time off and time off to volunteer in the community
Company
RMH Systems
RMH Systems is your turnkey industrial and warehouse solutions provider.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Todd Maxwell
COO
Jackie Sampson
INSIDE SALES COORDINATOR
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