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Samsung Ads · 20 hours ago

B2B GTM Strategy Intern

6625 Excellence Way, Plano, TX, USA

Internship

Onsite

Intern

Samsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. They are seeking a B2B GTM Strategy Intern to develop and manage go-to-market strategies for product launches and market expansions, while collaborating with cross-functional teams to drive efficiencies and ensure clear deliverables.

Marketing & Advertising

No H1B

Responsibilities

Develop and manage end-to-end GTM strategies for product launches, market expansions, and key strategic initiatives

Drive consistent GTM practices across entire B2B portfolio to create efficiencies and ensure clear repeatable deliverables

Define and implement key strategies, uses cases and positioning (4Ps) across products in partnership with PM, Strategy, BD, and sales

Partner with strategy and PM on competitive benchmarking and market analysis to inform positioning and differentiation; Identify growth opportunities across routes to market and Verticals

Build Launch readiness frameworks, including messaging, sales enablement, training, and demand gen plans

Project Manage and Align cross-functional teams and leadership (Product, sales, marketing, channel, finance, operations) to GTM plans and KPIs

Monitor post-launch performance and recommend pivots or optimizations based on insights and analytics

Qualification

Business acumenAnalytical skillsStrategic thinkingCustomer journey understandingMatrix organization experienceInterpersonal skillsOrganizational skillsCommunication skillsPresentation skills

Required

Currently pursuing an MBA (final year students strongly preferred)

Possess strong business acumen and analytical skills to identify, structure and solve business problems for short and mid-term

Strong strategic thinking with hands-on operational experience executing cross-functional programs

Understanding of, customer journeys, and competitive dynamics in consumer tech

Excellent interpersonal, organizational, written, verbal communication and presentation skills

Demonstrated ability to interact with all levels within the organization and within customer organizations

Proven ability to drive alignment and deliver impact in a matrixed organization

Company

Samsung Ads

Samsung Ads helps consumers discover relevant content and brands across Smart TVs, mobile, and desktop.

Founded in 2015

New York, New York, USA

501-1000 employees

http://www.samsungads.com

Funding

Current Stage

Late Stage

Leadership Team

Kimberly Lauterbach

Head Of Business Operations

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Company data provided by crunchbase