Vivint · 1 day ago
eCommerce Marketing Manager
Lehi, UT
Full-time
Onsite
Mid, Senior Level
4+ years expVivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. The eCommerce Marketing Manager will lead marketing and optimization for Vivint’s Current Customer Online Store, driving growth through merchandising strategy, promotional planning, and cross-channel coordination to enhance the customer journey.
ElectronicsSecuritySmart Home
Responsibilities
Own eCommerce Performance & Growth Strategy – Lead the strategy and execution of eCommerce marketing initiatives that drive conversion, attach rate, and revenue growth for current customers
Plan & Execute Promotional Calendars – Develop and manage monthly/seasonal merchandising and promotional plans in partnership with cross-functional stakeholders
Optimize the Storefront Experience – Identify and implement improvements across homepage, navigation, product detail pages (PDPs), bundles, and offers to improve the customer journey and purchase outcomes
Drive Personalization & Segmentation – Partner with lifecycle marketing and analytics teams to deliver targeted experiences and offers based on customer behaviors, product eligibility, and lifecycle stage
Oversee Website Content Execution – Manage and mentor the Website Content Specialist to ensure timely updates, high quality standards, and alignment to campaign priorities
Collaborate Cross-Functionally – Work with Marketing, Product/GTM, Creative, UX, Developers, and Customer Experience teams to deliver cohesive, on-brand eCommerce initiatives
Monitor Performance & Report Insights – Track key metrics and performance trends, communicate learnings, and recommend optimizations based on data
Lead Testing & Optimization Roadmaps – Own A/B testing plans across merchandising, messaging, creative, and placement to continuously improve performance
Maintain Governance & Quality Standards – Ensure accuracy, consistency, and brand alignment across the store experience, including content processes and documentation
Stay Ahead of Industry Trends – Monitor competitor and eCommerce trends to keep Vivint’s online experience modern, differentiated, and competitive
Qualification
Required
Strong understanding of eCommerce best practices, conversion optimization, and digital merchandising strategies
Ability to translate customer insights and performance data into clear actions and measurable improvements
Experience building and executing promotional calendars and store optimization roadmaps
Strong cross-functional collaboration skills and ability to manage multiple stakeholders and timelines
Strong written and verbal communication skills with attention to detail and quality
Experience with A/B testing, performance measurement, and experimentation frameworks
Comfort working with CMS tools and web operations workflows (Acquia preferred)
Familiarity with digital analytics tools and reporting (Tableau, MixPanel, HotJar, Adobe Analytics, GA4, etc.)
Ability to lead and develop others, providing clear direction, feedback, and prioritization support
Strong project management skills with the ability to operate in fast-paced environments
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
4–6 years of experience in eCommerce marketing, digital merchandising, lifecycle marketing, or digital growth roles
Experience managing an eCommerce storefront experience, product merchandising, and promotional planning
Experience partnering with creative, analytics, and technical teams to deliver customer-facing web initiatives
Experience with performance reporting, optimization, and testing (A/B or multivariate)
Preferred
Experience with CMS platforms (Acquia, WordPress, Shopify, etc.) preferred
Prior people management experience preferred (or strong mentorship/leadership experience)
Company
Vivint
Vivint offers an integrated smart home system along with in-home consultation, professional installation, monitoring, and support.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.27BKey Investors
Founders Fund,Solamere CapitalGoldman Sachs
2022-12-06Acquired
2020-01-21Post Ipo Equity· $488M
2020-01-21IPO
Leadership Team
Todd Pedersen
CEO and Founder
Brandon Bunker
Vice President of Artificial Intelligence
Recent News
Company data provided by crunchbase