Twilio · 9 hours ago
Sr. ABM Manager, Expansion
United States
Full-time
Remote
Senior Level, Lead/Staff
$117K/yr - $146K/yr
8+ years expTwilio is a company focused on shaping the future of communications and delivering innovative solutions to businesses and developers worldwide. They are seeking a Senior ABM Manager, Expansion to develop and implement account-based marketing programs aimed at driving expansion within existing customers by collaborating with various teams to deliver targeted campaigns and optimize program performance.
Enterprise SoftwareMessagingMobile AppsSMSSoftware
Responsibilities
Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion
Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events)
Leverage account intelligence and intent data to inform targeting, messaging and campaign design
Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement
Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization
Track and report account-level engagement and progression through the funnel, and overall performance
Support and co-create expansion focused sales plays through personalized content and tactics
Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers
Qualification
Required
8+ years of experience in B2B Marketing, and 6+ years in an ABM related field
Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business
Experience in leveraging intent data, account intelligence, and personalization tactics for expansion
Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events
Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc)
Strong analytical skills with the ability to translate campaign data into actionable insights
Experienced in applying insights to optimize campaigns and familiar with MQA models
Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks
Excellent communication and stakeholder management skills with both sales and marketing teams
Preferred
Background in enterprise SaaS or complex B2B buying cycles
Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc)
Benefits
Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
A retirement savings program
Health care insurance
401(k) retirement account
Paid sick time
Paid personal time off
Paid parental leave
Company
Twilio
Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.
5001-10000 employees
H1B Sponsorship
Twilio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (215)
2024 (168)
2023 (209)
2022 (369)
2021 (264)
2020 (157)
Funding
Current Stage
Public CompanyTotal Funding
$614.42MKey Investors
Fidelity,T. Rowe PriceFounders Circle CapitalBessemer Venture Partners,Redpoint
2021-07-28Post Ipo Equity· $378.22M
2017-03-08Post Ipo Equity
2016-08-01Post Ipo Equity
Leadership Team
Khozema Shipchandler
Chief Executive Officer
Aidan Viggiano
Chief Financial Officer
Recent News
2026-02-03
2026-01-22
Company data provided by crunchbase