TekWissen ® · 8 hours ago
Marketing Events & Project Manager
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to clients worldwide. They are seeking a Marketing Events & Project Manager to plan, manage, and execute complex marketing events and initiatives aligned with business and investment product strategies.
Responsibilities
Plan and manage multiple marketing events and programs aligned with client’s strategic business goals
Define event objectives, target audience, agenda, format, and messaging
Manage project timelines, tasks, and deliverables using appropriate tools and technologies
Partner with Communications, Creative, and CEP teams to ensure consistent messaging across:
Print
Digital
Social media
Web
Live and virtual events
Guide creative teams on event messaging, promotional materials, and advertising content
Build strong working relationships with internal and external stakeholders, including:
Sales leadership
Marketing managers
Senior leadership
Technical and business teams
Monitor market trends, client needs, and competitor offerings using research and industry data
Develop strong knowledge of client products, mutual funds, and investment offerings
Translate product features into clear, client-focused benefits
Recommend tactical marketing strategies to internal decision-makers
Handle special projects as assigned
Manages the development of multiple complex, well-defined proprietary event plans that map to strategic business needs. Events are developed to meet specific business needs and can vary by location, length, format and agenda. Position is responsible for defining the events needed, audience, topic, agenda, etc
Plans and monitors project progress by effectively managing tasks using appropriate technology and partnering with Communications and CEP on assignments
Ensures consistency and integration of messages across various mediums (i.e., print, spoken expression, electronic, social media, web, etc.)
Responsible for recommending both set up for events as well as directing the creative team on messaging (i.e. print ads for events,etc.)
Develops and maintains strong, consultative relationships with internal and external partners to ensure business needs are met based on specific criteria defined by the team
Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets using primary and secondary research sources, industry publications, competitor websites, and feedback from clients
Establishes a high level of knowledge about client's existing product offerings and capabilities
Is able to clearly define benefits and effectively communicate to internal and external clients
Establishes strong working relationships with sales leadership, senior leaders, technical and business leads, decision-makers, marketing managers, communications professionals, and stakeholders
Recommends tactical direction to internal decision-makers
Participates in special projects and performs other duties as assigned
Qualification
Required
Undergraduate degree in Marketing preferred or equivalent combination of education and experience
Minimum three years related work experience
Working knowledge of applicable business/service area(s) (depending on specific work assignment)
Knowledge of investments, mutual funds, client funds, and investment marketing
Strong project management skills
Ability to focus on client needs
Ability to translate features into benefits
Ability to work with increased independence with the direction of a more experienced marketing manager, and establish work priorities with guidance from management
Strong analytical skills and ability to think strategically
Ability to deal professionally with people of all levels
Good verbal and written communications skills
Ability to travel on limited basis
Preferred
Bachelor's degree in Marketing (preferred) or equivalent experience
Company
TekWissen ®
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