Clipp · 1 day ago
Senior Research Analyst
Saint Petersburg,FL,US
Full-time
Onsite
Mid, Senior Level
2+ years expClipp is looking for a Senior Research Analyst to join their Research Services & Audience Solutions Group. The role focuses on providing research consultation, developing sales tools, and delivering insights to drive results in an agile environment.
AdvertisingCouponsDirect MarketingMarketing
Responsibilities
Responsible for providing stakeholders research consultation (including program design), implementation, backend analytics and interpretation of findings to make recommendations which meet advertiser and company objectives
Designs, develops, and implements research-related sales tools, presentations, proposals, recommendations, and insights. Must be able to tailor approach, analysis, and insights for specific audiences
Applies intellectual curiosity to uncover research and client opportunities leveraging proprietary, subscription, or online resources
Provides full-service pre-sale and post-sale consultation. Delivers the “data story,” offering support, interpretation, and application uses to customers
Acquires basic knowledge of database management including internal, client, third party and syndicated supplied data
Plays an integral role in the development of dashboard reporting tools and visualization of internal and external data points
Crafts data points into actionable insights to help drive sales, new programs, and processes
As needed, performs custom research, and provides related analytical and statistical support
Presents findings in formal settings to sales staff, management, and advertisers
Performs related work and additional duties as needed or required
Qualification
Required
Bachelor's degree in Marketing, Management, Statistics, Quantitative Methods or other related field
Minimum of two years relevant quantitative marketing research experience, preferably in direct marketing or ad sales/media environment
Excellent oral and written communication skills
Strong presentation skills
Strong problem-solving skills, independent judgment, and ability to work under self-direction
Detail oriented; effective at interpreting and telling stories with data
Ability to interface with sales channels, advertisers and all levels of management
Proficient with Microsoft Office, specifically Access, Excel and PowerPoint
Flexible, with the ability to manage concurrent projects
Preferred
Knowledge of major third-party suppliers of household and syndicated data and services preferred, such as Nielsen, Claritas, PRIZM/Mosaic/Personicx segmentation, MRI-Simmons, Omniture, Google Analytics, Alchemer (or similar programs)
Knowledge or familiarity with database reporting tools such as Microstrategy, Tableau, PowerBI, TapClicks, Domo, etc
Company
Clipp
Clipp is a leading provider of multichannel advertising and promotional solutions for local businesses through magazine publications and digital offerings.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-04-04Acquired
Leadership Team
David Murphy
Chief Operating Officer
Abe Bachman
Regional Sales and Marketing Manager CCO/TLS
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