Connexus Credit Union · 18 hours ago
Senior Communications & Media Strategist
United States
Full-time
Remote
Senior Level
5+ years expConnexus Credit Union is a member-focused cooperative serving members across all 50 states. The Senior Communications & Media Strategist will shape and deliver integrated communications strategies that enhance brand reputation and support growth, while collaborating closely with senior leadership.
AccountingBankingFinancial Services
Responsibilities
Partners closely with senior leadership to craft executive communications, govern message standards, and coordinate cross-functional storytelling, so timeliness and quality of work are paramount. This role owns earned media and reputation management programs, including proactive pitching, issues response, and review monitoring/response protocols
Build and execute an annual internal communications strategy that aligns employees to company vision, values, and priorities; plan editorial calendars, cadence, and channel mix (e.g., SharePoint, Teams All-Staff, email, live forums)
Provide governance framework and supporting documentation for how and when to use various channels (e.g. Teams, SharePoint, email)
Serve as lead writer/editor for leadership messages, all-staff announcements, and key change communications; ensure clarity, consistency, and brand voice
Support the CEO brand by developing multi-format CEO communication assets and recurring content series. Counsel executives on tone, timing, and potential impacts
Maintain and optimize internal channels (e.g., SharePoint homepage; Teams All-Staff) for reach and engagement, including analytics and continuous improvement
Integrate AI responsibly into content creation and analysis workflows
Develop presentation materials and talking points for executive and enterprise meetings
Lead earned media strategy and relationships with reporters, editors, and industry outlets; pitch stories that elevate the brand and support business priorities
Draft, edit, and route press releases, media statements, and Q&As; ensure consistency with brand, regulatory, and risk standards
Establish and enforce communication protocol for Incident Response Team (approval matrix, holding statements, post-mortems) in partnership with Risk
Own the online reviews and ratings strategy (Google, Apple/Android app stores, social/business directories) with clear SLAs, escalation paths, and insights reporting. Translate insights into product, service, and journey improvements with accountable business owners
Partner with stakeholders to ensure timely, brand-appropriate responses and to address root-cause drivers of negative feedback
Own internal content, governance, and brand standards
Coach leaders and subject-matter experts on message development, media readiness, and presentation best practices; coordinate spokesperson training
Collaborate with creative/video teams to produce high-quality content for internal culture-building and community relations
Develop annual plans and quarterly scorecards; track channel engagement, employee sentiment, earned media outcomes, share of voice, and review ratings/response times; translate insights into actions
Act as communications owner for enterprise-wide issues requiring rapid alignment, including Incident Response Team
Ensure all communications comply with applicable Federal/State regulations (e.g., BSA and bank/credit union advertising standards) and internal policies
Qualification
Required
Bachelor's Degree, or commensurate experience is Required
5+ years of demonstrated experience in a Communications or Media Strategist role, partnering with C-level executives is Required
2+ years of experience building and executing internal communications strategies and managing corporate/executive communications is Required
2+ years of experience with modern communication tools and platforms (e.g., SharePoint, Teams, email studios, media databases) is Required
Demonstrated experience with media relations, issues communications, managing online reviews programs or social customer care processes is Required
Benefits
25 days of paid time off and 10 paid holidays
16 hours of paid Volunteer Time Off
401K Retirement with up to 6% employer match
Excellent Health, Dental, Vision insurance, including multiple plan options
Health Savings Account with generous employer contributions
Employer paid Life insurance, Short-Term and Long-Term Disability
Tuition Reimbursement from $4,000 - $7,000 per calendar year
Robust Learning and Development program that includes an annual professional development stipend
Company
Connexus Credit Union
Connexus Credit Union provides accounting, financial, banking, loan, savings and credit services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Boyd Gustke
President & Chief Executive Officer
Akin Agar
Chief Technology Officer
Recent News
PR Newswire
2025-08-26
NerdWallet
2024-05-24
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