MERGE · 5 hours ago
VP, Brand Strategy (Healthcare Provider)
Boston, MA
Full-time
Hybrid
Director/Executive
$180K/yr - $200K/yr
12+ years expMERGE is a company that combines creativity and technology to help clients in the healthcare sector achieve their business goals. As the VP of Brand Strategy, you will lead the development of innovative brand strategies for healthcare providers, collaborate with senior leadership, and drive business growth through strategic insights and creative excellence.
AppsCRMDigital MarketingE-CommerceHealth CareInformation TechnologySEOSocial MediaSocial Media ManagementTechnical Support
No H1B
Responsibilities
Lead the development of large-scale, complex brand strategies and 'Big M' marketing visions for both current clients and new business pitches
Drive the creation of foundational outputs—including audience insights, positioning, launch strategies, and brand plans—while maintaining the agility to tailor strategic frameworks to the unique demands of the job at hand
Lead effective collaboration with clients, creative leads, and extended partners in both informal and formal settings—such as brand workshops and creative ideation—to develop and sell inventive, strategic solutions
Champion the use of inventive research methodologies to discover fresh customer insights that others miss, ensuring our work is grounded in deep human truth
Leverage predictive and generative AI tools to validate brand hypotheses and scale hyper-personalized creative strategies
Write the 'master briefs' and partner closely with creative leaders to ensure our strategic vision translates into award-winning, culturally relevant creative work
Uncover insights tied to client business objectives that unlock growth; actively leading strategy for new business pitches and identifying opportunities to expand services with existing clients
Act as a strategic advisor to C-Suite clients, guiding them toward bold solutions and encouraging investment in progressive brand building
Actively champion and embed AI-driven strategic tools and proprietary platforms into the Brand Strategy workflow, ensuring our team is a first-adopter and active contributor to our firm’s AI roadmap
Build trusting partnerships across MERGE by educating stakeholders and demonstrating the value of the Brand Strategy offering
Author and publish forward-thinking thought leadership pieces (white papers, articles) that challenge the status quo and elevate our agency’s reputation
Simplify market complexity to provide a clear analysis of trends, translating them into opportunities that position our clients (and our agency) ahead of the curve
Qualification
Required
12+ years of relevant professional experience
Expert ability to apply strategic principles across complex health systems while navigating industry-specific nuances and regulatory landscapes
Mastery of the modern strategist's toolkit, including audience definition, segmentation, and the authoring of insightful Creative Briefs
Demonstrated ability to consult with C-suite clients on how brands grow, providing clear measurement frameworks that justify and invite continued investment
An outstanding storyteller with a proven ability to marry complex data with compelling narratives to inspire, persuade, and drive creative excellence and client conviction
Strong ability to consult with senior clients and lead cross-functional teams
Strong ability to enlist cross-functional teams to develop culturally relevant ideas
Motivated by an entrepreneurial spirit and a high degree of adaptability in a changing industry
Possess a deep comfort with AI tools, using them to enhance your strategic workflow rather than replace it
Preferred
4+ years of Provider/Health Systems experience at an agency preferred
Benefits
Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Company
MERGE
Merge promotes health, wealth and happiness in the world by merging storytelling with technology.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Keystone Capital
2018-12-17Series C
Leadership Team
Julie Raque
VP, Client Services Leader
B
Becky Minervino
Chief Strategy Officer
Recent News
Business Wire
2025-11-13
2025-09-17
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