Fidelity Bank · 16 hours ago
Vice President, Institutional Segment Lead
Fidelity Bank is seeking a Vice President, Institutional Segment Lead to lead a collaborative marketing team focused on engaging institutional investor clients. This role involves developing and executing marketing strategies aligned with business priorities and requires a deep understanding of the institutional marketplace.
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Responsibilities
Lead the development and execution of marketing strategies for the Institutional Client Group (ICG)
Collaborate with business leaders and leverage subject matter expertise to establish marketing strategies
Develop the annual marketing plan and oversee an omni-channel marketing program targeting the institutional investor market
Establish ongoing working relationships with leaders across the sales and relationship management team as well as marketing peers
Craft impactful marketing strategies aligned to business goals and provide regular updates on marketing’s impact
Align segment priorities with paid media, events, communications and thought leadership
Provide clear direction and oversight to segment marketers and project managers
Maintain an open and collaborative approach to work while driving a test and learn approach
Qualification
Required
Experience proactively communicating progress updates to key stakeholders, surfacing potential obstacles and assisting in developing creative solutions
Curiosity to follow Marketing trends and surface creative new ideas to the team
Thoughtful approach to leadership, encouraging a culture of learning, mobility, and smart risk-taking
Ability to move quickly and maintain clear-headedness under pressure; enjoy and thrive in a fast-paced, demanding environment
Series 7 and 24 licenses (or willingness to acquire within 6 months after starting role)
Benefits
Comprehensive health care coverage and emotional well-being support
Market-leading retirement
Generous paid time off and parental leave
Charitable giving employee match program
Educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
Company
Fidelity Bank
Fidelity Bank is a commercial bank providing services financial sercvices.
Funding
Current Stage
Late StageTotal Funding
unknown2018-12-17Acquired
2014-09-01Private Equity
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