Avalara · 7 hours ago
Senior Revenue Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expAvalara is an AI-first company that is redefining the relationship between tax and tech. The Senior Revenue Marketing Manager will lead the strategic execution of integrated campaigns to drive pipeline and revenue growth across the Emerging Small Business segment, collaborating with various teams to deliver data-informed programs tailored to customer behaviors.
Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
Responsibilities
You will manage your business by applying an understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets
You will design and implement integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise
You will partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey
You will collaborate across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints
You will support partner-aligned programs with Enterprise-specific messaging and integrated execution plans that accelerate partner-influenced pipeline
You will align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities
You will monitor campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates
You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels
Qualification
Required
5+ years of experience in B2B demand generation, integrated campaign management, or segment marketing
5+ years of experience managing full funnel strategy and delivering results through collaboration
Experience working with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams
Hands-on experience with marketing automation, including Marketo and AI platforms
Experience with Salesforce, reporting tools like PowerBI, ABM orchestration tools such as 6Sense and Sendoso, and data tools like D&B and ZoomInfo
Experience using AI and AI-related technologies
Benefits
Paid time off
Paid parental leave
Private medical
Life, and disability insurance
Company
Avalara
Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
5001-10000 employees
H1B Sponsorship
Avalara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$841.01MKey Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M
Leadership Team
Scott McFarlane
CEO
Megan Higgins Knislis
Senior Vice President, Global Partners
Recent News
2026-02-02
2026-01-09
Company data provided by crunchbase