Vestcom · 6 hours ago
Marketing Specialist - Hybrid
La Vergne, TN
Full-time
Hybrid
New Grad, Entry LevelAvery Dennison Corporation is a global materials science and digital identification solutions company. The Marketing Specialist will assist with in-store signage support for Dollar General’s marketing programs, coordinating with various teams to ensure compliance with brand standards and managing workflows for promotional signage materials.
AdvertisingMarketing
Responsibilities
Support Dollar General’s weekly print and digital in-store signage programs, including monthly TPR (Temporary Price Reduction) promotions
Coordinate cross-functionally with Marketing, Pricing, Operations, Merchandising, and Store Planning to execute Stackz and promotional signage programs
Edit promotional copy, prepare files, submit materials to Vestcom, track approvals, and manage timelines for 40+ ad versions across DG and DG Market stores
Collect, organize, and validate POP (point-of-purchase) content from Merchandising, Marketing, and POG teams to ensure compliance with weights & measures policies
Manage proofing workflows by ensuring all stakeholders review, correct, and approve materials before release to production
Ensure accurate print sequencing and store-format alignment to maximize in-store installation efficiency
Review and adjust talker quantities per offer to ensure accurate customer communication and reduce store labor impact
Handle sign requests including tracking, reprints, reorders, and field inquiries for the full store chain
Maintain day-to-day operational relationship with Vestcom, including workflow management, scheduling, issue resolution, and corrective actions related to pricing/offers
Design and produce in-house signage as needed to meet urgent deadlines and last-minute corrections (START tasks, ad/offer fixes)
Qualification
Required
Proficiency in Adobe Illustrator and/or InDesign for in-house sign production
High proficiency in Microsoft Excel
Basic understanding of prepress and print production processes
Strong organizational and time management skills with the ability to manage multiple projects under tight deadlines
Exceptional attention to detail and accuracy
Strong written and verbal communication skills; able to communicate effectively across all levels of the organization
Strong problem-solving skills with the ability to anticipate, identify, and resolve issues proactively
Company
Vestcom
Vestcom partners with retailers and CPGs to deliver data-driven in-store solutions, in both print and digital form, that streamline operations and boost shopper engagement at the shelf-edge.
Founded in 1996
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Stephens Group
2021-07-28Acquired
2007-01-01Private Equity
Leadership Team
Shachar Torem
SVP & GM
Recent News
2022-02-24
Company data provided by crunchbase