Flex · 1 hour ago
Product Marketing Manager
San Francisco Bay Area
Full-time
Onsite
Mid, Senior Level
$132K/yr - $165K/yr
5+ years expFlex is a growth-stage FinTech company based in New York City that is transforming the rent payment experience. They are seeking a Product Marketing Manager to own the end-to-end go-to-market cycle for specific products and features, ensuring product value is realized and driving customer satisfaction.
AppsBillingFinancial ServicesFinTechSoftware
Responsibilities
Develop and implement go-to-market strategies: Develop and execute the end-to-end GTM plan for assigned product and feature releases in our core Rent product, ensuring alignment with overall business objectives and driving measurable results
Lead positioning and narrative: Define customer pain points and the core value proposition. Craft clear, compelling messaging and a consistent narrative that drives competitive positioning across all communication touchpoints
Drive GTM execution and optimization: Own the seamless delivery of the GTM plan into market. This includes partnering with Design and Front-End Development to publish and optimize final assets across critical channels (e.g., website, app store, email), ensuring high conversion and message integrity
Support product growth: Partner with Product, CRM, Brand, and Performance Marketing teams to optimize in-product messaging, lifecycle communications, and launch campaigns that drive engagement, feature adoption, and retention for your focus area
Synthesize market and customer insights: Conduct primary research and collaborate with our research team to synthesize a holistic view of the market and customer for your product area. You will serve as the voice of the customer to inform product strategy, messaging, and GTM
Operate with speed and adaptability: Move quickly alongside Product and cross-functional partners to respond to evolving priorities, test and iterate in-market, and adjust GTM plans as products and business needs change
Qualification
Required
5-7 years of experience in product marketing, with a focus on high-growth consumer or fintech environments
Proven GTM impact: Demonstrated success in owning and executing end-to-end go-to-market plans for major features or products, resulting in measurable improvements in adoption, engagement, or conversion
Cross-functional collaboration: Strong ability to partner with and influence peer teams (Product, Design, Analytics, CRM) to secure alignment and drive key initiatives forward
Deep analytical skills: Adept at translating complex performance data (adoption, conversion, retention) into clear, actionable insights that directly refine messaging and GTM strategy
Hands-on ownership and bias for action: A highly proactive and outcome-oriented mindset. You are comfortable diving into the tactical details of execution and driving projects independently from strategy definition through final optimization
Benefits
Competitive medical, dental, and vision available from Day 1
Company equity
401(k) plan with company match (our company match kicks off at the beginning of 2026)
Unlimited paid time off + 13 company paid holidays
Parental leave
Flex Cares Program
Free Flex subscription
Competitive compensation + company equity
Unlimited PTO
Company
Flex
Flex enables people to pay rent bills on a schedule that fits their personal finances.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-03-31Series A
2019-11-01Seed
2019-07-24Pre Seed
Leadership Team
Shragie Lichtenstein
Co-Founder & CEO
Michael Jannain
Staff Software Engineer
Recent News
Flexible Finance, Inc.
2025-10-14
Flexible Finance, Inc.
2025-10-09
2023-12-15
Company data provided by crunchbase