Whataburger · 13 hours ago
Regional Field Marketing Manager
North Carolina, United States
Full-time
Onsite
Senior Level
7+ years expWhataburger is seeking a Regional Field Marketing Manager responsible for managing territory marketing, planning, and execution. The role involves strategy development for generating sales opportunities and leading Field Marketing Managers and Partners.
Food and BeverageFood ProcessingSnack Food
Hiring Manager
Ashley Barcelona
Responsibilities
Develops positive relationships through frequent and substantial 1:1 coaching to establish and document goals and objectives for personal and professional growth. Inspires team members to attain goals and pursue excellence. Ensures that team members, under direct supervision, follow established procedures, practices, and policies for all areas. Oversees and manages direct reports to run the business
Serves as the brand ambassador within the assigned territory through building strong partnerships with the media, businesses, and local community
Leads the team of Field Marketing Partners and/or Managers to ensure activation of brand sales opportunities and execution of efforts at market and unit levels
Develops strategy for generating sales opportunities at the regional and market level and aligns with leadership
Implements marketing strategy, management, and execution for the assigned territory
Monitors program activity from Field Marketing Coordinators and/or Managers and provides status reports to leadership
Reports on Local Store Marketing (LSM) tools and program needs to leadership
Measures, evaluates, and reports on the success of marketing programs and the impact to the business and recommends adjustments for increased success
Provides all budgeting support for the Field Marketing Partners and/or Managers, as well as budget management accountability at the regional level
Recommends media opportunities (outdoor billboards, media-based sponsorships, etc.) based on store needs and store environment
Provides rationale and recommendations for LSM Budgets on a quarterly basis
Assumes additional responsibilities as assigned
Qualification
Required
Bachelor's degree or equivalent work experience required
7+ years' experience preferably in restaurant industry
Proficiency in MS Office Word, Excel, Outlook, Power Point and Visio (as applicable)
Proficiency in Workday (as applicable)
Ability to communicate, influence and negotiate decisions while motivating assigned staff
Ability to work in a team environment
Working knowledge of employment laws relating to employee relations and personnel administration
Expected to work the necessary time to satisfactorily fulfill job responsibilities
Must be able to report to work timely and as required by operational/business needs
Must be able to work a full-time schedule and work outside of normal business hours when necessary
Must be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locations
Must possess a valid driver's license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence
Company
Whataburger
Whataburger is a Food & Beverages company that offers a variety of burgers and other snack items.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Debbie Stroud
Chief Executive Officer
Donna J. Tuttle
Vice President Marketing
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