Blossom · 10 hours ago
Founding Growth Marketing Lead
New York, NY
Full-time
Onsite
Mid, Senior Level
$120K/yr - $160K/yr
2+ years expBlossom Health is dedicated to addressing the mental health epidemic in America through an AI-native care platform. They are seeking a Founding Growth Marketing Lead to own and scale digital marketing, drive patient acquisition, and establish foundational marketing processes.
Artificial Intelligence (AI)Health CareInformation TechnologyInternetMental HealthSoftware
No H1B
Responsibilities
Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
Manage budgets, creative development (video & static), testing, attribution, reporting, and results
Drive CAC-efficient growth in patient DTC acquisition
Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
Lead creator, social, and brand strategy and execution across key platforms
Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
Develop compelling, high-performing brand content that balances performance and storytelling
Partner closely with product, operations, and clinical teams to shape messaging
Serve as the founding marketing lead, setting the foundation for this critical function
Establish marketing processes, analytics, and best practices
Translate business goals into clear marketing strategy and execution
Be hands-on — this is a founding role, with room to grow and own a team upon success
Qualification
Required
2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
Hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
Owned monthly marketing budgets in the $500K-$1M+ range
Worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
Experience scaling brands through organic social and creator-driven content
Comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort
Authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)
Preferred
4+ years of digital marketing experience
Bonus: You've built or managed your own social presence or a brand's social accounts
Benefits
Best-in-class health, dental, and vision insurance
Unlimited PTO with a focus on outcomes, not hours
Rapid career growth and leadership opportunities
Team outings, offsites, and a fully stocked SoHo office
Company
Blossom
Blossom exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective psychiatric-mental healthcare.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$18.4M2025-10-02Undisclosed· $18.4M
Company data provided by crunchbase