NCAA · 13 hours ago
Assistant Director of Championships Social Media
Indianapolis, IN
Full-time
Hybrid
Entry, Mid Level
2+ years expNCAA is responsible for overseeing college athletics, and they are seeking an Assistant Director of Championships Social Media. This role focuses on creating engaging content for NCAA championship social media accounts and executing strategies to promote NCAA championships across various platforms, enhancing fan engagement and the student-athlete experience.
Higher Education
Responsibilities
Create and manage the strategy and content for assigned NCAA championship social media accounts, focusing on Facebook, Instagram, TikTok, X (Twitter), and emerging platforms, with an emphasis on:
Student-athlete storytelling
Championship event social strategy development and execution
Driving season-long fan engagement with key digital and social platforms
Growing the NCAA brand and public perception
Assisting with revenue-generating opportunities
Additional sport-specific social media community management assignments TBD
Create captivating multimedia content for social platforms, including engaging graphics, videos, photography, immersive audio, and written narratives that bring NCAA championships to life
Immerse yourself in assigned sport communities, becoming a passionate advocate and trusted voice to drive stakeholder goals and enhance fan experiences
Take the helm as the public voice for multiple high-profile NCAA social media accounts, exercising editorial judgment to maintain the organization’s reputation through thoughtful, timely posts
Collaborate closely with TNT Sports (Warner Brothers Discovery) to optimize the NCAA’s digital rights partnership, creating a seamless and engaging content ecosystem across all platforms that amplifies the NCAA brand
Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies
Serve as a knowledgeable resource and educator for NCAA membership and national office stakeholders, keeping them informed on social media trends, best practices, and performance metrics
Act as a liaison across NCAA Championships, ensuring consistent, high-quality content across all NCAA social platforms while maintaining brand integrity
Navigate Association policies and guidelines, balancing NCAA brand protection with partner support to drive mutual success and growth
Embrace new challenges and opportunities in the ever-evolving world of social media and sports marketing, adapting your skills to meet the changing needs of the organization
Qualification
Required
High school diploma or equivalent required
Two to four years digital and/or social media experience
Excellent written and oral presentation skills
Strong organizational skills
Estimated Travel Required <20%
This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote
Preferred
Bachelor's degree preferred
Experience in sports, entertainment, or related industries (preferred)
Experience in committee and project team decision-making process (preferred)
Company
NCAA
NCAA is an organization that governs and organizes collegiate athletic programs and championships in the United States.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Bearby
Senior Vice President and Chief Legal Officer
Greg Pottorff
Vice President of Legal Affairs and General Counsel
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