University of Louisville · 14 hours ago
Communications and Marketing Specialist IV
Louisville, KY
Full-time
Onsite
Mid, Senior Level
$67K/yr - $101K/yr
6+ years expThe University of Louisville is seeking a Communications and Marketing Specialist IV to support Kentucky’s Defense Innovation OnRamp Hub. This role involves leveraging marketing and communications expertise alongside data management to enhance the Hub’s visibility and engagement with stakeholders.
AssociationCommunities
Responsibilities
Work closely with DIU and the University of Louisville to develop and implement DIU-compliant marketing strategies that elevate Kentucky’s OnRamp Hub’s presence throughout the state and beyond
Design and maintain OnRamp Hub: Kentucky-branded materials, including newsletters, digital campaigns, and social media
Ensure consistent visual and messaging alignment across all Hub-related facilities and platforms
Manage and grow the Hub’s social media presence; track and report key engagement metrics (followers, impressions, shares, etc.)
Coordinate with DIU’s national marketing team to align campaigns and amplify regional success stories
Target diverse stakeholders—startups, defense contractors, academic researchers—with tailored outreach efforts
Create and execute promotional strategies for events, including tech showcases, workshops, summits, and industry engagement sessions
Collaborate with program and event staff to maximize participation from the DoW, industry, academia, and other key audiences
Develop online informational resources easily accessible to DoW, industry, and academia
Identify, document, and share success narratives from Hub participants (e.g., DoD contract awards, technology maturation, venture growth)
Support in producing case studies, press releases, and media assets in collaboration with DIU’s communications team and UofL’s media office
Support UofL’s Sales Force engineer to develop and maintain the CRM database
Analyze qualitative and quantitative data to assess performance against DIU-defined success indicators (e.g., TRL/MRL advancements, DoD contracts, startup scaling)
Support the PM in creating accurate weekly SITREP updates, monthly performance summaries, and financial data reports to meet contractual requirements
Work closely with the Program Manager and Ecosystem Engagement Lead to embed data collection into daily operations with minimal disruption
Translate data insights into communication materials and program refinements
Other duties as required
Qualification
Required
Bachelor's degree in Communications, Computer Science, Computer Information Systems, or a related field and six (6) years of relevant experience or an equivalent combination of education and experience
Preferred
Bachelor's degree in marketing, communications, or a related field
Minimum 5 years of experience in one or more of the following: digital marketing, communications, data analytics, or public relations
Proficiency with: Web strategy and management, Social media content creation, Data analysis and visualization platforms (e.g., Google Analytics, Excel, Tableau, cloud-based dashboards), Content creation tools (e.g., Canva, Adobe Creative Suite, WordPress)
Experience working with the Department of War (DoW), federal agencies, or within defense innovation ecosystems
Familiarity with DoW branding and cybersecurity standards
Strong writing and editorial skills for technical and non-technical audiences
Demonstrated ability to synthesize and present data in engaging, accessible formats
Company
University of Louisville
The University of Louisville is a state supported research university located in Kentucky's largest metropolitan area.
Founded in 1798Louisville, Kentucky, USA
5001-10000 employees
H1B Sponsorship
University of Louisville has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (63)
2024 (44)
2023 (49)
2022 (51)
2021 (54)
2020 (60)
Funding
Current Stage
Late StageLeadership Team
Melisa Adkins, EJD, MBA, BSN, RN
Chief Executive Officer- UofL Health- Mary & Elizabeth w/oversight of Peace & South Hospitals
In K. Kim
Co-Director, Co-Founder, Center for Health Process Innovation (CHPI)
Recent News
2024-02-09
Louisville Business First
2023-12-01
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