Zurn Elkay Water Solutions · 7 hours ago
Digital Content Specialist
Milwaukee, WI
Full-time
Onsite
Mid Level
3+ years expZurn Elkay Water Solutions Corporation is a leading international supplier of plumbing and water delivery solutions. The Digital Content Specialist is responsible for creating and managing online content to optimize the company's digital platforms, enhance brand presence, and drive sales through effective content strategies and cross-functional collaboration.
ConsultingManufacturingWaterWater Purification
Responsibilities
Proactively seeks out weak/outdated/underdeveloped content areas on web properties and fortifies following brand, UX & SEO best practices
Assesses competitor digital content to inform our positioning and areas of opportunity
Authors new & optimizes existing website digital content inclusive of content pages across all web properties (landing pages, category pages, etc.) on through CMS (AEM)
Reviews website feedback and proactively advises on content to be created or improved upon
Partners with Digital Product Owner on content required to support new feature deployment
Partners with SEO Specialist for guidance on keywords and best practices for on-page content writing
Partners with Product Marketers for content ideas and nature/accuracy of written content
Partners with Channel team to disseminate completed work for amplification through channels
Partners closely with external SEO team for strategy on off-site SEO
Assists with being a brand ambassador to external partners and link exchanging/backlink acquisition
Spearheads continued development of “Help Center” sections on web properties
Primary Administrator of unified search platform
Works with business partners to establish appropriate product presence and sequence in search
Implements keyword and regional token strategies via search platform to ensure that products are accessible as possible
Develop and monitor KPIs to understand performance and impact of onsite and offsite digital content initiatives
Organic Traffic Growth YoY %
Domain Authority % and Ranking vs Competition
Backlink Growth
Implement continuous improvement strategies to improve KPI's
Qualification
Required
Bachelors Degree
Minimum 3 years of demonstrated experience in content creation, digital marketing, product marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand
Strong demonstrated writing, editing, and proofreading skills
Experience in content planning and audience segmentation
Direct experience working with Content Management Systems (we use Adobe Experience Manager, but experience with other CMS will be sufficient)
Working knowledge of content performance tools such as Google Analytics, SEMrush, Lumar, Microsoft Clarity, etc
Preferred
Familiarity with A.I. as it relates to web content and web search is a major plus
Basic digitally optimized graphic design skills is a plus
Benefits
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
Company
Zurn Elkay Water Solutions
Zurn Elkay Water Solutions is a supplier of clean water products for the residential, commercial, education, and industrial sector.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2012-03-30IPO
Leadership Team
Craig Wehr
Advisor to Chief Executive Officer
David J Pauli
Chief Financial Officer
Recent News
2026-02-04
Company data provided by crunchbase