Pilot44 · 2 days ago
GTM & Digital Media Strategist
United States
Full-time
Remote
Senior Level
$70K/yr - $125K/yr
5+ years expPilot44 is a brand innovation and venture building studio that partners with leading consumer brands to drive growth. The GTM & Digital Media Strategist will develop and execute performance-driven growth strategies, manage paid media ecosystems, and collaborate with internal teams and clients to optimize media-led initiatives.
Business IntelligenceDigital MediaEnterprise Software
Hiring Manager
Hilary duPont
Responsibilities
Develop and support go-to-market strategies for both emerging brands and today’s largest CPG brands that leverage proven and emerging tactics across growth marketing, paid media, audience acquisition, and digital activation to drive tangible outcomes
Translate business and brand objectives into omni-channel growth strategies, channel plans, and audience approaches
Partner with leading technologies and start-ups as well as client brand teams to align digital content, media and engagement strategy and execution with broader growth goals
Plan, manage, and optimize paid media programs across channels such as paid social, programmatic display/video, search, and emerging platforms
Apply strong knowledge of AdTech platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads Manager, [platform]), data signals, and targeting methodologies to inform strategy and drive performance
Monitor and analyze campaign performance, translating data into insights and optimization recommendations
Leverage AI-powered optimization tools, automation platforms, and emerging technologies to enhance campaign performance and efficiency
Define and stand up the digital commerce, marketing technology and media stack required for venture launch and early growth
Configure AdTech, MarTech, analytics, and attribution tools to support audience acquisition and performance tracking
Ensure foundational marketing systems and processes are in place, including tagging, tracking, measurement frameworks, and reporting
Partner with internal teams and vendors on platform setup, integrations, and early activation
Advise on scalable media and marketing infrastructure that can evolve from pilot to growth phases
Design and manage audience acquisition and growth strategies, including segmentation, targeting, and testing
Build dashboards and leverage performance analytics to continuously refine media and GTM approaches
Support experimentation, pilots, and test-and-learn initiatives across new channels and platforms
Act as a key contributor on client engagements, supporting design, development and execution/optimization of ongoing pilots, often leading the engagement
Present media strategies, performance insights, and recommendations to client stakeholders
Collaborate cross-functionally to ensure seamless delivery across strategy, media, and execution teams
Qualification
Required
5–8 years of experience in digital marketing, media strategy, AdTech, or related fields
Hands-on experience with paid media platforms (e.g., Meta, Google, DV360, The Trade Desk), media buying, and programmatic advertising
Experience supporting or leading go-to-market or audience growth initiatives
Strong analytical skills and comfort with performance metrics and reporting
Excellent communication and presentation skills
Ability to manage multiple projects in a fast-paced, client-facing environment
Preferred
Familiarity with AI-driven marketing tools, automation platforms, and the evolving role of machine learning in media optimization
Experience standing up marketing infrastructure (tagging, tracking, attribution) for early-stage brands or ventures
Background at a brand, agency, consultancy, or high-growth startup
Benefits
Flexible, remote-first environment.
Company
Pilot44
Pilot44 is an innovation lab focused specifically on helping brands more effectively discover, pilot and employ digital technologies
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Citi HandlowyNetguru
2022-03-30Debt Financing
2022-03-30Corporate Round
Leadership Team
Andrew Backs
Founder
H
Harvey Turner
Managing Partner, AI Innovation & Product Commercialization
Recent News
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