Sesame · 2 hours ago
Social Media Lead
New York, NY
Full-time
Onsite
Senior Level
$180K/yr - $215K/yr
7+ years expSesame is a company focused on creating lifelike computers that enhance daily interactions through voice companions. They are seeking a Social Media Lead to establish and manage their social presence, developing strategies that balance product and brand storytelling while engaging with the community.
Artificial Intelligence (AI)Consumer ElectronicsConsumer SoftwareSoftware
Responsibilities
Develop and execute Sesame’s social strategy, balancing product and brand storytelling
Stand up and launch Sesame's social channels (Instagram, TikTok, X) - prioritizing content and channels based on the strategy you’ll set
Define and maintain Sesame's brand voice across all social platforms
Build the foundation for social as a key brand-building and community channel, not just a performance marketing lever
Partner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases our products in an elevated, authentic way
Maintain channel hygiene and content, doing your own execution for day-to-day needs (static images, stories, quick posts)
Be a voice for brand consistency and voice/tone in everything we do on all of our social platforms
Balance strategic planning with nimble, reactive content that captures organic, cultural moments where our brand can be part of the conversation
Lead brand activations and organic campaigns that build awareness and cultural relevance
Design our influencer strategy and social collaborations that ladder up to our brand positioning
Engage with and grow our community authentically
Work cross-functionally to ensure social amplifies the full Sesame story
Establish processes, workflows, and content calendars that can scale as the marketing team grows
Define success metrics for brand-building social
Qualification
Required
7+ years of experience in social media marketing, with clear progression from executional to strategic roles
Background in fashion, lifestyle, media, or consumer brands
Proven ability to balance strategy with execution: you're comfortable both building the plan and creating the content
Experience launching new products or brands
Experience launching new social channels from scratch
Deep platform expertise (Instagram, TikTok, X) and understanding of how to build an authentic presence on each
Based in or willing to relocate to San Francisco
Preferred
Tech experience (apps or wearables) is a plus but not required
Experience at small-to-mid-sized companies, showing you can thrive with autonomy and ambiguity
Background in brands with strong points of view and elevated aesthetics
Basic content creation skills; experience with motion/video is a plus, but not required
Understanding of the creator economy and influencer partnerships
Experience working with brand agencies and cross-functional teams
Track record of building engaged communities, not just follower counts
Benefits
401k matching
100% employer-paid health, vision, and dental benefits
Unlimited PTO and sick time
Flexible spending account matching (medical FSA)
Company
Sesame
Sesame is a voice tech startup focused on developing AI voice assistants that create natural and emotionally resonant conversations.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$307.62MKey Investors
Sequoia Capital,Spark CapitalAndreessen Horowitz
2025-10-21Series B· $250M
2023-11-01Series A· $47.5M
2023-09-12Seed· $10.12M
Recent News
Mexico Business
2025-12-24
2025-10-29
Company data provided by crunchbase