BTI Solutions · 18 hours ago
Senior Analytics Manager (CRM Activations) O7167762
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expBTI Solutions is a staffing and recruiting firm with over 16 years of experience. They are seeking an experienced Senior Analytics Manager to join their CRM Activations team, responsible for delivering data products and strategies to enhance CRM engagement across businesses.
AutomotiveInternet of ThingsLogisticsTelecommunications
Responsibilities
Collaborate with lines of businesses (LOBs) to understand their data and segmentation requirements for CRM marketing and convert that into weekly, monthly and quarterly plans
Drive a team of analysts to identify and expose new data signals to help drive user understanding
Collaborate with internal product managers and engineering teams to update existing products and solutions to optimize segmentation efforts
Optimize and automate CRM activations data strategy operations
Build optimization tools and frameworks for audience distribution among LOBs for ever changing business needs
Define and track key performance indicators (KPIs) to measure the success and impact of implemented solutions
Share data findings and project status with leadership using compelling data story telling
Continuously monitor industry trends, emerging technologies, and competitive landscape to stay ahead of the curve and drive differentiation
Qualification
Required
Bachelor's degree in data science, computer science, engineering, marketing analytics, or a related field
8-10 years of strategy focused analytics experience
5+ years of experience in marketing or CRM domain
Proven ability to translate complex analytics projects and solutions into compelling, visual narratives that drive strategic marketing decisions
Expert-level SQL for complex data extraction and transformation
Proficiency in Python or R
Proven ability to build and maintain complex data models and customer schemas
Technical understanding of Rest/JSON APIs
Experience collaborating with cross-functional teams to define data requirements
Working knowledge of regulatory and compliance protocols like CCPA/GDPR consent logics
Experience with cloud-based data platforms (e.g., AWS, GCP, Azure)
Experience integrating data layers to execution platforms like Tealium CDP, Adobe Campaign Manager, Attentive etc
Preferred
Master's Degree in Business
Company
BTI Solutions
BTI Solutions provides mobile device testing, automotive testing, network deployment, and operational consulting services.
201-500 employees
H1B Sponsorship
BTI Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (15)
2023 (23)
2022 (15)
2021 (35)
2020 (31)
Funding
Current Stage
Growth StageLeadership Team
Daniel Lee
CEO, Founder & President
Company data provided by crunchbase