Fay Group · 2 hours ago
Marketing Manager
DFW Metroplex
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $120K/yr
5+ years expFay Group is a diversified real estate services company that offers a range of home ownership products and services. They are seeking a Marketing Manager responsible for planning, executing, and measuring marketing programs to drive customer acquisition, retention, and brand awareness, overseeing daily marketing operations and collaborating with internal teams.
Financial Services
Responsibilities
Supporting the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned Business Units
Overseeing daily marketing operations, creating content and communications, and collaborating with internal teams to ensure alignment with company objectives and compliance standards
Overseeing campaign development and delivery, including audience targeting, creative production, channel execution, and performance tracking while ensuring consistent brand messaging and regulatory compliance
Collaborating with the full Marketing Team as well as broader leadership to provide tactical guidance and ensure seamless execution of marketing initiatives across the organization
Potential to evolve into a people leadership position, with responsibilities that may include team management, performance oversight, and employee development
Qualification
Required
Bachelor's Degree in Marketing, Communications, Business, or related field
5+ years' progressive marketing experience with 2+ years in financial services, mortgage lending or related industry experience
Proven experience executing campaigns across multiple channels (digital, social media, email, events, print)
B2C Lead Generation and measurement experience required
Strong writing skills with demonstrated ability to create public-facing content (ads, newsletters, website, blog articles, press releases, etc.)
Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.)
Advanced skills and experience in MS Word, Excel, and PowerPoint
Strong verbal and written communication skills
Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
Strong analytical skills
Solid decision-making abilities coupled with sound judgment
People management skills with the ability to coach and train others
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client-focused with strong execution skills and results orientation
High level of precision with attention to detail and consistency
Flexible, open to change, and able to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working
Preferred
B2B Lead Generation is strongly preferred
Prior experience in brand/ reputation management (online reviews and Google Business Profiles) preferred
Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) is preferred
Previous experience managing people and leading teams strongly preferred
Benefits
Medical, Dental, and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
3 Weeks Paid Time Off (PTO)
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Hybrid Work Schedules with Remote Flex Days
Company
Fay Group
Fay Group is a fully integrated real estate and mortgage services firm built to connect every stage of the property lifecycle.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase