Senior Growth Marketing Specialist (On-Site) jobs in United States
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Integra Beauty · 4 hours ago

Senior Growth Marketing Specialist (On-Site)

positionDania Beach, Florida
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date4+ years exp

Integra Beauty is a company passionate about innovation and creating a diverse work environment. As a Senior Growth Marketing Specialist, you will focus on optimizing the customer acquisition funnel and maximizing the value of visitors to enhance customer retention and lifetime value.

AdvertisingBrand MarketingMarketingSales

Responsibilities

Analyze Shopify bounce rates and conversion rates to suggest site improvements
Work alongside email/SMS efforts (Klaviyo) to ensure ad traffic is properly nurtured into repeat buyers
Identify trending beauty ingredients or skincare concerns to pivot marketing angles
Maintain a weekly "Growth Dashboard" tracking MER (Marketing Efficiency Ratio) and New vs. Returning customer spend
Build, launch, and manage daily campaigns in Meta Ads Manager and Google Ads (Search/Shopping)
Brief designers/ cross collaborative teams on beauty-specific UGC (User Generated Content) and hooks based on ad performance data
Monitor the "Meta-to-Shopify" data gap using tools like Triple Whale or Northbeam
Run weekly A/B tests on ad copy and landing page offers

Qualification

ShopifyMeta AdsGoogle AdsAnalytical skillsProject managementVideo editingPassion for beautyCreative collaboration

Required

4+ years in DTC (Beauty/Skincare preferred)
Deep proficiency in Shopify, Meta, and Google Ads
Strong analytical background (Excel/Google Sheets is a must)
Experience with Shopify apps (Upsells, Subscriptions, Reviews)
Background in scaling small budgets into larger spend tiers
Ability to edit simple video/static assets for quick-turnaround testing
Experience working with creative teams to produce on-brand PDP assets
Data- and detail-obsessed: you track every click and optimize for performance
Strong project management skills and ability to manage multiple SKUs and timelines

Preferred

Passion for beauty, personal care, or lifestyle brands is a plus

Benefits

Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Work/Life Balance
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Company

Integra Beauty

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Integra Beauty provides end-to-end marketing management & solutions that promote beauty products across online, social and retail markets.
dateFounded in 2016
location
Los Angeles, California, USA
people-size51-200 employees
web-link
http://integrabeautyinc.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Mark Rozencwajg
CTO
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Vanessa Valladares
Creator Partnerships, OFIR Beauty
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Company data provided by crunchbase