NuStar Technologies · 1 day ago
Salesforce Loyalty Cloud Architect
McLean, VA
Full-time
Onsite
Senior Level
$130K/yr - $160K/yrNuStar Technologies is seeking a Salesforce Loyalty Cloud Architect to lead the end-to-end loyalty architecture for a credit union context. The role involves designing loyalty programs, integrating with core systems and partners, and ensuring compliance with data privacy standards while operationalizing the platform.
AnalyticsConsultingEnterprise Resource Planning (ERP)IT ManagementStaffing Agency
Responsibilities
Own the end to end loyalty architecture for a credit union context: define the target state and incremental roadmap aligned to business OKRs (adoption, active members, redemption %, partner earn)
Design loyalty programs (tiers, point economics, earn/burn rules, multipliers, partner catalogs, expirations), ensuring financial liability modeling and reconciliation with Finance
Model the member 360: map Loyalty Member to FSC Person/Household, unify identity across online banking, mobile, and contact center; establish golden keys and consent alignment
Integrate with core and partners: orchestrate accrual events from card/core systems, build redemption APIs and POS integrations, and manage partner onboarding (data contracts, SLAs)
Enable digital channels: craft Experience Cloud components and mobile friendly loyalty UI; define push/email/SMS journeys via Marketing Cloud/Engagement and Data Cloud segments
Govern data & privacy: implement role based access, consent capture, data retention, and secure sharing for rewards history and behavioral data
Operationalize the platform: establish monitoring, alerts, and playbooks for accrual failures, duplicate redemptions, balance mismatches, and partner outage handling
Lead delivery: produce Solution/Sequence diagrams, integration specs, data contracts, and test strategies; guide Admins/Developers/QA; conduct design reviews and readiness checks
Stakeholder engagement: collaborate with Product, Marketing, Member Services, Risk/Compliance, and Legal to ensure compliant experiences and successful partner campaigns
Measure impact: define analytics for offer lift, breakage, cost per point, partner contribution, and member LTV; feed insights back into decisioning and tiers
Qualification
Required
Deep expertise in Salesforce Loyalty Cloud: program design (tiers, currencies, accrual/redemption rules, member profiling), benefit catalogs, promotions, vouchers, points expiration, partner programs, and liability tracking
Familiarity with credit union products (shares/checking, savings, CDs, HELOC, auto loans, mortgages, credit cards), regulatory constraints (UDAAP safe benefits, fair lending sensitivity in targeting), and KPIs (engagement rate, redemption rate, CLV, NPS)
FSC data model alignment (Persons, Households/Relationships, Financial Accounts, Card/Loan objects) to loyalty member profiles and segments
Experience with Experience Cloud member portal/app surfacing loyalty dashboards, status, offers, and rewards history
Experience with Marketing Cloud/Engagement + Personalization (Interaction Studio) or Data Cloud for segmentation, decisioning, and triggered journeys (earn/burn confirmations, targeted cross sell)
Experience with Service Cloud case flows for points disputes, manual adjustments, partner redemptions, and loyalty SLAs
Experience designing mobile ready loyalty experiences (in app wallets, push, deep links, QR/barcode redemption, Apple/Google Wallet passes), and API first components for web/mWeb
Experience with real time and batch integrations with core banking, cards, merchant partners, and payment rails (earn on spend, ACH/card events)
Experience with event driven patterns (Platform Events/Change Data Capture), MDM/Golden Member, and Data Cloud harmonization
Experience with offer decisioning via rules engines (Flow, Apex, Decision Tables) and/or external decisioning platforms
Experience with SSO/OAuth, consent & preference management, audit trails, data residency, encryption at rest/in transit, PII minimization, SOC2 aligned controls
Experience with App Store privacy manifests and secure mobile SDK usage for loyalty features
Experience with reference architecture for Loyalty Cloud + FSC + Experience Cloud + Marketing/Data Cloud, including environments, release strategy, and non prod data hygiene
Experience with solution design: ERD extensions, sharing model, multi currency, record triggered automation vs. Apex, error handling, resiliency
Experience with async processing (Platform Events/Queueables/Batch), telemetry (Event Monitoring, logs), and performance budgets for high volume accrual/redemption
Experience with Git based branching, SFDX, unlocked packages, scratch orgs, CI/CD (GitHub Actions/Azure DevOps/Jenkins), static code analysis, test automation coverage targets
Ability to own the end to end loyalty architecture for a credit union context: define the target state and incremental roadmap aligned to business OKRs (adoption, active members, redemption %, partner earn)
Ability to design loyalty programs (tiers, point economics, earn/burn rules, multipliers, partner catalogs, expirations), ensuring financial liability modeling and reconciliation with Finance
Ability to model the member 360: map Loyalty Member to FSC Person/Household, unify identity across online banking, mobile, and contact center; establish golden keys and consent alignment
Ability to integrate with core and partners: orchestrate accrual events from card/core systems, build redemption APIs and POS integrations, and manage partner onboarding (data contracts, SLAs)
Ability to enable digital channels: craft Experience Cloud components and mobile friendly loyalty UI; define push/email/SMS journeys via Marketing Cloud/Engagement and Data Cloud segments
Ability to govern data & privacy: implement role based access, consent capture, data retention, and secure sharing for rewards history and behavioral data
Ability to operationalize the platform: establish monitoring, alerts, and playbooks for accrual failures, duplicate redemptions, balance mismatches, and partner outage handling
Ability to lead delivery: produce Solution/Sequence diagrams, integration specs, data contracts, and test strategies; guide Admins/Developers/QA; conduct design reviews and readiness checks
Ability to engage stakeholders: collaborate with Product, Marketing, Member Services, Risk/Compliance, and Legal to ensure compliant experiences and successful partner campaigns
Ability to measure impact: define analytics for offer lift, breakage, cost per point, partner contribution, and member LTV; feed insights back into decisioning and tiers
Company
NuStar Technologies
NuStar Technologies provides staffing, recruiting, cloud enablement, ERP implementation, analytics, web solution, and managed services.
Founded in 2013
11-50 employees
H1B Sponsorship
NuStar Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (3)
2022 (1)
2020 (3)
Funding
Current Stage
Early StageCompany data provided by crunchbase