Roku · 5 hours ago
Senior Product Manager, Household Graph & Ads Identity
Boston, MA
Full-time
Hybrid
Senior Level
$176K/yr - $298K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Senior Product Manager will own the Household Graph and ads identity services, focusing on monetizing the platform through innovative advertising solutions.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Hiring Manager
Shelby Ruff
Responsibilities
Identity platform ownership: Own the Household Graph and ads identity services and make identity usable across the ads platform
Match rate optimization: Drive identity signal quality and match rate strategy by improving conversion-to-exposure and audience-to-exposure match rates through clearer identity inputs, coverage gap analysis, and prioritized roadmap decisions
Programmatic addressability: Improve programmatic addressability by defining and executing identity interoperability with common programmatic frameworks (e.g., UID2, ConnectID) and measuring coverage and performance impact
Identity health monitoring: Establish identity health monitoring and diagnostics: coverage, stability, drift, match rates, and root-cause visibility when joins fail
Privacy-safe collaboration: Enable privacy-safe collaboration by defining identity constraints and matching patterns used in clean rooms and data collaboration workflows
Governance and monitoring: Own governance and usage monitoring, and ensure consistent implementations across teams
Qualification
Required
5+ years of product management experience in ad tech, identity, or ad data platform-focused products
Strong technical understanding of identity and addressability signals, including MAIDs, IP-based signals, cookies, and common industry identity frameworks (e.g., UID2, ConnectID), plus familiarity with platform privacy frameworks such as AdAttributionKit
Deep expertise in identity resolution and data contracts: match strategies, coverage/accuracy tradeoffs, join semantics, and measurement impact
Highly analytical mindset: able to quantify value, spot gaps in assumptions, and make principled tradeoffs across privacy, reliability, durability, and monetization
Proven ability to drive cross-functional execution across engineering, data science, analytics, product, privacy/legal, sales/operations, and partners
Experience defining SLAs/quality metrics and building operational tooling for high-scale platform services
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-02-04
The Motley Fool
2026-02-03
2026-01-25
Company data provided by crunchbase