American Federation for Children · 17 hours ago
Senior Director, Content
United States
Full-time
Remote
Director/Executive
10+ years expThe American Federation for Children is dedicated to empowering families by providing them with educational choices. The Senior Director, Content will lead the content strategy for the SGO initiative, transforming complex concepts into clear, actionable content while collaborating with various teams to enhance engagement and performance.
AssociationChildrenEducationNon Profit
Responsibilities
Own and execute the content strategy for the SGO initiative across:
Long-form explainers and educational assets
SEO- and AI-optimized articles and knowledge hubs
Video scripts and narrative frameworks
Donor-facing storytelling and credibility content
Translate complex policy and tax credit mechanics into plain-English, high-trust content that reduces confusion and increases confidence
Ensure all content maps to a defined journey stage: education → consideration → intent → action
Maintain a high bar for clarity, accuracy, tone, and trust
Build and operate a content system designed to improve downstream performance, including:
Engagement depth and quality
Intent signals (registrations, micro-donations, high-value actions)
Acquisition efficiency and assisted conversion
Partner closely with Growth, Paid Media, Lifecycle, Analytics, and agencies to:
Align content to campaign hypotheses and audience strategy
Test formats, messages, and sequencing
Optimize based on performance data — not opinion
Own organic discovery strategy, ensuring content is:
Search-intent aligned
Structured for AI summarization, retrieval, and citation
Authoritative, durable, and consistently maintained
Establish content standards that balance craft, accuracy, and performance requirements
Continuously improve content architecture, internal linking, and knowledge structure
Design and manage content workflows, including:
Briefing and overseeing contract writers and creators
Coordinating with agencies as needed
Establishing review, approval, and iteration processes
Operate within a shared approval model with Comms, Policy, and Growth leadership, ensuring speed without sacrificing rigor
Define what ships and what doesn’t — maintaining focus, quality, and trust
Qualification
Required
Senior content leader with 10+ years experience operating at the intersection of content, growth, and performance
Proven ability to translate complex subject matter into accessible, compelling, high-trust content
Strong grounding in SEO, content systems, and emerging AI-driven discovery
Comfortable operating as a hands-on builder without initial direct reports
Strong judgment and collaboration skills; able to work effectively within shared governance models
Primarily an internal operator; selective external bylines or visibility as appropriate
Company
American Federation for Children
The American Federation for Children is breaking down barriers to educational choice by creating an education revolution.
Founded in 2010Washington, District of Columbia, USA
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tommy Schultz
Chief Executive Officer
Recent News
Seattle TechFlash
2025-04-28
2025-01-21
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