TikTok · 14 hours ago
Senior Product Manager - Ads Signals
San Jose, CA
Full-time
Onsite
Mid, Senior Level
$165K/yr - $414K/yr
3+ years expTikTok is the leading destination for short-form mobile video. As a Senior Product Manager for the Ads Signals team, you will collaborate with cross-functional teams to develop and deliver innovative product offerings that enhance the advertising experience for global clients.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Drive the development of cutting-edge data connection products such as Pixels, Server-to-Server (S2S) APIs, SDKs, and partner integrations that effectively onboard signals from external sources
Improve the quality of external signals by building a robust validation framework that enables full and effective utilization of ad signals
Champion user privacy by onboarding and integrating user privacy choices, ensuring that downstream systems are informed and aligned with best practices in signal usage
Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization
Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement
Lead the creation of signal-driven ad solutions that maximize return on ad spend (ROAS) for clients. Utilize data insights to continuously improve product performance, ensuring that our offerings meet the evolving needs of the market
Define and articulate a clear product strategy and roadmap, setting measurable goals to evaluate business outcomes and track progress. Engage stakeholders to align on priorities and drive initiatives forward
Qualification
Required
BA/BS degree in Computer Science, EE, Mathematics or Statistics preferred
3+ years of product management experience within ad tech
Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch
Comfortable working with highly technical teams and driving impact with diverse global teams
Proven ability to work cross-functionally in a highly collaborative environment
Excellent communication, organizational, and analytical skills
Preferred
Understanding of the ads ecosystem, preferably in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-02-04
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