Flexera · 12 hours ago
Director of Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
8+ years expFlexera is seeking a strategic, data-driven, and hands-on Director of Lifecycle Marketing to evolve their global campaigns function into a scalable, lifecycle-focused growth engine. This role is responsible for developing and executing integrated marketing campaigns that support the customer lifecycle, collaborating across various marketing teams to enhance engagement and drive measurable business impact.
AppsEnterpriseInformation TechnologySoftware
Hiring Manager
Desiree (Mancillas) Loebach
Responsibilities
Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars)
Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities
Collaborate with Field Marketing to localize and scale programs for regional execution
Ensure cross-channel consistency across email, digital, paid media, webinars, and events
Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact
Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments
Use data-driven insights to continuously refine campaign design, targeting, and messaging
Lead, mentor, and grow a high-performing team of lifecycle marketers
Foster a collaborative, results-oriented team culture
Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey
Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes
Marketing contribution to total pipeline created and total bookings
Inbound, outbound, and partner-sourced pipeline growth
Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions
Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches
Qualification
Required
8+ years of B2B marketing experience, with a strong track record in lifecycle, campaign, or marketing leadership roles
Experience targeting enterprise and mid-market accounts and IT personas in regulated verticals
Proven and effective team and people leader, with experience mentoring and developing high-performing marketing teams
Deep understanding of SaaS business models, subscription growth, and customer retention
Proven success building and optimizing lifecycle programs to achieve pipeline, bookings, and retention goals
Strong analytical mindset with the ability to translate data into actionable insights
Excellent project management and cross-functional leadership skills
Preferred
Experience in private equity-backed or high-growth environments preferred
Familiarity with IT, cloud, or enterprise software sectors is a plus
Company
Flexera
Flexera provides a platform for managing and optimizing technology spend and risk across hybrid IT environments.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$3.08BKey Investors
Kohlberg Kravis RobertsTA Associates
2025-08-19Debt Financing· $3B
2021-03-16Series Unknown· $81.38M
2020-12-03Acquired
Leadership Team
Jim Ryan
President and CEO
Eric Free
Chief Growth Officer (CGO)
Recent News
2026-01-16
Sourcery
2026-01-15
Company data provided by crunchbase