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Crystal Equation Corporation · 13 hours ago

Senior Marketing Analyst

NYC Metro Area

Contract

Hybrid

Senior Level

$75/hr - $85/hr

7+ years exp

Crystal Equation Corporation is seeking a Senior Marketing Analyst with expertise in Salesforce Data Cloud and advanced SQL skills to join their Marketing Analytics team. This role focuses on building audience segmentation capabilities and enabling data-driven marketing campaigns.

Information TechnologyStaffing Agency

Growth Opportunities

Hiring Manager

Adam Froeschke

Responsibilities

Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC

Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems

Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs

Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing

Ensure data quality and troubleshoot data discrepancies across audience and reporting systems

Translate business requirements into technical audience definitions and partner with campaign managers on complex builds

Qualification

Salesforce Data CloudSQLData pipeline developmentData visualization toolsReport automationPythonGoogle Sheets/ExcelCommunication skills

Required

7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role

Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)

Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows

Experience building audience signals and audience segments for marketing campaigns

Proven experience partnering with Data Engineers to build and maintain data pipelines

Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards

Proficiency in data visualization tools such as Tableau, Hive, or similar

Advanced Google Sheets/Excel skills

Basic Python skills for automation and API utilization

Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

Preferred

Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows

Familiarity with CRM data structures and account-level data models

Background in B2B marketing analytics

Benefits

Full benefits available

Paid time off

Medical/dental/vision/life insurance

401K

Parental leave

Company

Crystal Equation Corporation

Crystal Equation Corporation is an information technology company providing staffing solutions.

Founded in 2006

Chicago, Illinois, USA

201-500 employees

http://crystalequation.com

Funding

Current Stage

Growth Stage

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