Crystal Equation Corporation · 7 hours ago
Senior Marketing Analyst
Crystal Equation Corporation is seeking a Senior Marketing Analyst with expertise in Salesforce Data Cloud and advanced SQL skills to join their Marketing Analytics team. This role focuses on building audience segmentation capabilities and enabling data-driven marketing campaigns.
Responsibilities
Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Qualification
Required
7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
Experience building audience signals and audience segments for marketing campaigns
Proven experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
Proficiency in data visualization tools such as Tableau, Hive, or similar
Advanced Google Sheets/Excel skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Preferred
Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics
Benefits
Full benefits available
Paid time off
Medical/dental/vision/life insurance
401K
Parental leave
More
Company
Crystal Equation Corporation
Crystal Equation Corporation is an information technology company providing staffing solutions.
Funding
Current Stage
Growth StageRecent News
Business Standard India
2025-09-09
Trak.in - Indian Business of Tech, Mobile & Startups
2025-09-08
Company data provided by crunchbase