PlatformQ Health · 18 hours ago
Digital Marketing Associate
United States
Full-time
Remote
Mid Level
3+ years expPlatformQ Health, through its Medlive brand, is a leader in learner engagement and educational design for medical education. The Digital Marketing Associate will support demand generation and brand awareness through data-driven digital marketing initiatives, focusing on executing and analyzing digital campaigns.
E-LearningEducationHealth Care
Responsibilities
Support the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs
Manage campaign setup, tracking, and reporting using Salesforce/Pardot and Google Analytics to monitor performance, lead flow, and conversion metrics
Partner with Content, Social Media, and Design teams to ensure campaigns are launched on time, aligned to strategy, and accurately implemented across platforms
Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline goals
Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI
Assist with SEO and website optimization efforts, including keyword performance monitoring, page optimization support, and technical best-practice adherence (in collaboration with content and web teams)
Support digital partnership and sponsorship initiatives by coordinating assets, tracking performance, and reporting on outcomes
Stay current on digital marketing trends, tools, and best practices—particularly within healthcare, medical education, and B2B marketing environments
Qualification
Required
3–5 years of experience in digital marketing, demand generation, or marketing operations; experience in healthcare, medical education, healthtech, pharma, or biotech preferred
Bachelor's degree in Marketing, Business, Communications, or a related field
Hands-on experience with marketing automation and analytics tools, including Salesforce/Pardot and Google Analytics
Strong understanding of digital marketing fundamentals, including email marketing, paid media, website optimization, SEO basics, and lead lifecycle management
Experience working with campaign reporting, dashboards, and performance analysis to inform optimization decisions
Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines simultaneously
Analytical and data-driven, with a curiosity for understanding what works and why
Proactive and solutions-oriented, able to adapt quickly to shifting priorities
Collaborative team player who communicates clearly and works effectively across functions
Preferred
Experience in healthcare, medical education, healthtech, pharma, or biotech
Company
PlatformQ Health
PlatformQ Health offers digital education to clinicians and families about cancer, cardiac care, diabetes, neuro care. It is a sub-organization of PlatformQ.
Founded in 2010Needham, Massachusetts, USA
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Erin McCarthy
Vice President, Partnerships
Alissa Stone
Senior Manager, Partnerships
Company data provided by crunchbase