Tractor Supply Company · 1 day ago
Marketing Campaign Developer (Analyst/Sr. Analyst)
Brentwood, TN
Full-time
Hybrid
Mid, Senior Level
3+ years expTractor Supply Company is looking for a Sr. Analyst, Marketing Campaign Developer to build and scale customer journeys and multi-channel campaigns that power personalized, revenue-driving experiences. The role involves being the technical expert on the email platform, developing automations, personalizations, and integrations to ensure effective customer messaging.
AgricultureRetailShopping
Responsibilities
Build and optimize Lifecycle Marketing campaign automations (Welcome, Winback, Abandoned Cart, Loyalty automations)
Execute Email, SMS, Push, Direct Mail and multi-channel campaigns in the campaign automation system
Partner with data teams to integrate customer and transactional data into campaigns
Write intermediate SQL queries for segmentation and targeting
Test, measure, and optimize performance of automated campaigns
Ensure that compliance and deliverability best practices are met
Lead high-priority marketing campaigns to ensure efficient, accurate, on-time delivery
Conduct end-to-end QC on workflows and implement documented process improvements
Partner with Marketing, IT, Data Science, and Data Engineering to align data and technical requirements
Qualification
Required
3+ years of hands-on campaign development in SFMC, Adobe Campaign, Braze, Responsys, Zeta or equivalent marketing automation platforms
Intermediate SQL and experience with APIs or data integrations
Strong coding skills: personalization scripting, HTML/CSS for email
Track record of building scalable, high-performing lifecycle programs
Strong problem-solving and collaboration skills
Experience with large data sets and relational databases
Preferred
Experience with Alteryx/Tableau/PowerBI
Experience with large data sets and relational databases
Ability to tell the campaign story clearly and concisely for various audiences, including leadership
Experience working with Customer Data preferred
Experience with Retail POS or Loyalty Program Data
High-level written and verbal communication skills
Proficiency in Microsoft Office products
Speak, read, and write effectively in the English language
Benefits
Medical, dental, and vision coverage
Company-paid life and disability insurance
Paid parental leave
Tuition reimbursement
Family planning resources such as adoption and surrogacy assistance
Company
Tractor Supply Company
Tractor Supply Company is the operator of rural lifestyle retail stores.
10001+ employees
H1B Sponsorship
Tractor Supply Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (66)
2024 (49)
2023 (46)
2022 (58)
2021 (41)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-02-18IPO
Leadership Team
Hal Lawton
President & CEO
Rob Mills
SVP & CIO
Recent News
Company data provided by crunchbase