InRule · 19 hours ago
Content Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expInRule Technology®, Inc. is a PE-backed SaaS company that combines decisioning, process automation, and machine learning. The Content Marketing Manager will be responsible for creating engaging content that communicates the company's value to both business and technical audiences, while collaborating with various teams to drive product adoption and demand generation.
CRMInformation TechnologySoftware
Responsibilities
Develop and execute a comprehensive content strategy aligned with InRule’s business goals, product roadmap, and target audiences
Translate complex topics like Business Rules, Process Automation, and AI, into clear, relatable stories
Own the editorial calendar and ensure consistent, high-quality output across channels
Write and edit a variety of content, including blog posts, white papers, ebooks, case studies, landing pages, video scripts, and email campaigns
Partner with subject-matter experts to develop compelling thought leadership on topics such as business rule management, decision intelligence, and process automation
Ensure all content reflects InRule’s brand voice and messaging framework
Collaborate with the demand generation team to align content with campaigns, SEO, and lead-nurture programs
Optimize existing content for SEO, conversion, and engagement performance
Repurpose long-form content into assets for social, email, and sales enablement
Work closely with Marketing, Product, Product Marketing and Sales to ensure messaging consistency and alignment with buyer journeys
Track and analyze content performance metrics, using data to improve engagement and pipeline impact
Qualification
Required
Fluent in English, with exceptional skills in writing, editing, and storytelling
5+ years of professional experience in content marketing, preferably for B2B SaaS or enterprise technology
Proven ability to communicate complex technical topics to both business and technical audiences
Strong understanding of SEO best practices and content analytics
Experience collaborating with cross-functional teams in a fast-paced, agile environment
Preferred
Familiarity with automation, AI, analytics, or decision management technologies
Experience in SaaS, in Start-Ups or Scale-Ups
Understanding of PLG (Product-Led Growth) content strategies
Knowledge of content tools such as HubSpot, WordPress, SEMrush, or similar platforms
Benefits
Competitive compensation
Flexible remote work environment
Opportunity to work at the forefront of decision intelligence and automation technology
Collaborative, supportive, and innovation-driven culture
Professional growth opportunities within a rapidly evolving SaaS business
Company
InRule
InRule Technology® is an AI decisioning company providing integrated decisioning, machine learning and process automation software to the enterprise.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Pamlico CapitalOpenGate Capital
2022-10-13Private Equity
2021-06-08Series Unknown
2019-08-20Private Equity
Leadership Team
Charles Snellgrove
Chief Executive Officer
Robin Davies
CRO
Recent News
Company data provided by crunchbase