Pelican Products, Inc. · 23 hours ago
Senior Lifecycle & CRM Marketing Manager
Torrance, CA
Full-time
Onsite
Senior Level
5+ years expPelican Products, Inc. is a company known for engineering high-performance protective solutions for various sectors. They are seeking a Senior Lifecycle & CRM Marketing Manager to lead their email and lifecycle marketing strategy, focusing on driving revenue, retention, and optimizing customer journeys through effective campaign execution and analysis.
Packaging & Containers
Responsibilities
Own and evolve Pelican’s email and lifecycle marketing strategy to drive revenue, retention, and lifetime value
Build a long-term roadmap for promotions, automation, personalization, and testing
Use behavioral and lifecycle insights to identify growth opportunities and optimize customer journeys
Plan, build, schedule, and deploy promotional and automated email campaigns
Lead A/B and multivariate testing—develop hypotheses, analyze results, and apply learnings
Build and optimize email templates to ensure strong brand consistency and cross-device performance
Own email reporting, KPIs, and performance analysis
Monitor deliverability, sender reputation, list health, and compliance
Drive improvements in open rates, CTR, conversion, and revenue contribution
Develop advanced audience segmentation based on behavior, engagement, and lifecycle stage
Lead personalization strategies to improve relevance and performance
Own list growth, reactivation, and suppression best practices
Partner with content, creative, and ecommerce teams to deliver timely, on-brand messaging
Recommend new campaign concepts, lifecycle journeys, and cross-channel opportunities
Additional Duties As Assigned
Qualification
Required
5–7+ years of email or lifecycle marketing experience (ecommerce or DTC preferred)
Proven ability to balance strategic thinking with hands-on execution
Strong analytical skills and comfort translating data into action
Excellent communication and stakeholder-management skills
Experience with Klaviyo and Shopify
Ability to thrive in a fast-paced, test-and-learn ecommerce environment
Benefits
Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities
401k plan – with immediate match
Great Benefits – several options including Pet insurance for our animal lovers.
Health Savings Account Contribution
Wellness Discount Program
Global Mental Wellness Program
Quarterly Employee Celebration Days
Peer to Peer Recognition Program
Service Recognition Program
Exceptional Employee Satisfaction Scores
Ample free parking with EV Charging Station
Amazing employee discount program on Pelican Products, Pelican branded apparel and gear
Employee referral program – get paid to work with your trusted network.
Prime location – minutes away from the beach!
Established reputable brand offering premium products – you’ll be proud to represent Pelican!
And more…
Company
Pelican Products, Inc.
Pelican Products, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
James 'JC' Curleigh
Chief Executive Officer
Kevin Miniard
Chief Operating Officer
Company data provided by crunchbase