Macy's · 21 hours ago
Sr. Manager, Search Engine Marketing
151 West 34th Street, New York, NY, 10001, US
Full-time
Onsite
Senior Level
$105K/yr - $175K/yr
5+ years expMacy’s is a storied retail company that has been a part of America for over 160 years. They are seeking a Senior Manager for Search Engine Marketing to lead the in-house SEO team, drive organic growth, and manage SEO content strategies while collaborating with various business units.
Consumer GoodsFashionRetail
Responsibilities
Develop an SEO content calendar that aligns with enterprise priorities, new product launches, marketing and social initiatives, and key seasonal events such as Black Friday to guide optimization efforts
Oversee partnerships with third-party content vendors to ensure all copy is high-quality, SEO-optimized, and drives incremental traffic
Track, measure, and report on the impact of SEO strategies in increasing traffic and driving organic revenue
Represent SEO content strategies in cross-functional meetings and workgroups to ensure alignment and visibility across the business
Regularly audit and analyze existing content to maintain freshness, relevance, and competitiveness
Stay current on digital marketing and SEO trends, share insights with the team, and lead SEO education and training across the organization
Recruit, train, and manage a team of SEO category specialists and content writers responsible for executing day-to-day SEO activities
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
In addition to the essential duties mentioned above, other duties may be assigned
Qualification
Required
In-depth knowledge of SEO best practices and experience in organizing and managing robust SEO content strategies, including editorial content, informational guides, category-level copy blocks, and transactional content
Ability to develop and execute strategic initiatives that drive organic growth, including creating an SEO content calendar aligned with enterprise priorities, new product additions, marketing and social alignment, and seasonal events
Experience in recruiting, training, and managing a team of SEO specialists and content writers, ensuring efficient execution of day-to-day SEO tasks
Strong collaboration skills to work closely with creative, project management, and site merchandising teams across multiple business units and represent SEO strategies in cross-functional business meetings
Proficiency in measuring and reporting the effectiveness of SEO strategies, using strong analytical and mathematical skills, preferably with experience in Microsoft Excel or similar applications
Excellent written and verbal communication skills, with the ability to clearly and effectively articulate complex ideas to a non-SEO audience and develop relationships to socialize SEO strategies across the organization
Ability to monitor and analyze existing content to ensure freshness and competitiveness, stay updated on digital marketing trends, and share new techniques with the team
Strong project management and inter-departmental coordination skills, with the ability to execute multiple projects, closely measure their impact, and adjust strategies as needed
Experience with SEO tools and platforms such as Google Search Console, BrightEdge, and SEOClarity
Highly creative with copywriting experience being a significant plus
Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply
5+ years of experience in SEO and online marketing in-house (preferred) or at an agency/consultancy
Preferred
MBA preferred
Benefits
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications + Public Affairs
Michael Krans
VP, Retail Media
Recent News
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