TEAM LEWIS · 17 hours ago
Campaign Executive, PR (B2B Tech)
Boston, KY
Full-time
Hybrid
Entry Level
$58K/yr - $65K/yr
1+ years expTEAM LEWIS is a global marketing agency that has grown significantly over the past two decades. The Campaign Executive role focuses on media relations, client management, and content creation, requiring proactive communication and support for the Account Servicing team.
AdvertisingConsultingDigital MarketingGovernmentPublic RelationsSocial MediaWeb Development
Responsibilities
Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
Provides creative brainstorming and assists in pitch development to media outlets
Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
Speaks on client calls; able to respond to specific client requests with minimal support; circulates status notes and actions and coverage updates with minimal guidance from senior team
Executes ongoing assigned tasks with minimal guidance from senior team; delivers results effectively
Ensures that all account activity and results are tracked and communicated to the rest of the team
Provides reports to the management team on request
Supports the new business process by providing research and coordination
Assists with the coordination of press tours, events, and review program
Understands and avidly follows the news agenda, positioning clients and products within context
Researches and identifies appropriate journalists, bloggers, and analysts on an on-going basis
Develops media and blogger relationships and understands the individual needs of target journalists, bloggers and analysts
Regularly pitches media and proactively drives opportunities forward with guidance of senior team
Monitors relevant news sources and alerts the team to relevant breaking news opportunities
Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
Organizes and coordinates media interviews and press briefings
Understands and develops knowledge around finding a good news angles or hooks
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
Drafts a broad range of written materials including thought leadership, press releases, biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
Creates press materials and compelling content for both traditional and digital media
Creates valuable and insightful briefing sheets to assist clients with their press communications
Develops and shares knowledge around how to find a good news angle or hook
Focuses on improving writing ability, adapting and refining style to suit the needs of the client
Uses social media platforms to expand own network, develop media relationships and positively impact client results
Provides social media insight as well as execution and management of related digital activity
Demonstrates understanding of digital channels and their roles in the marketing funnel; connections to media relations, and impact
Ensures personal and deliverable client objectives are met on an on-going basis
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
Escalates general new business requests to appropriate team members
Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development
Oversees and supports workflow and development of junior team members
Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
Ensures that all account activity and results are reported back to the Senior Campaign Executive/Campaign Manager/Campaign Director
Communicates account performance internally at account reviews
Provides reports to the Campaign Director or senior management team on request
Supports the Account Servicing team on ad hoc initiatives and projects
Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
Qualification
Required
Roughly 1+ year of full-time, previous experience working in a PR, marketing or digital communications environment
Attention to detail
Proven written ability in English and local languages
Creative thinking
Confident presentation skills
Keen interest in the media: print and broadcast
Calmness under pressure and ability to achieve tight deadlines
Excellent time management and organizational skills
Clear interest in current affairs and news agendas
Preferred
Experience in B2B tech or in an agency setting
Benefits
Competitive salary
Hybrid work environment
Generous PTO
Paid parental leave
Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
401k with employer match
Travel Programs
Up to $2k donation to a charity of your choice!
Company
TEAM LEWIS
TEAM LEWIS is a global integrated marketing, PR & digital agency elevating the customer experience for the world's most beloved brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Lewis
CEO & Founder
Hillary Werronen
SVP US Operations
Recent News
2024-03-15
Columbus Business First
2024-02-13
2024-01-26
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