Chula Vista Resort · 4 hours ago
Social Media Coordinator
Wisconsin Dells, WI
Full-time
Onsite
New Grad, Entry Level
$40K/yr - $52K/yrChula Vista Resort is seeking a Social Media Coordinator to execute day-to-day social media content for its brand and sub-brands. The role focuses on content creation, community engagement, and performance tracking to enhance brand awareness and guest interest.
Hospitality
Responsibilities
Create written, photo, and video content aligned with brand voice and marketing goals
Capture on-property content including events, attractions, dining, golf, and seasonal activities
Edit content using tools such as Canva, CapCut, Adobe Suites, or similar platforms
Write captions and hashtags optimized for engagement
Maintain and execute the social media content calendar for over 8 profiles across 5 channels
Schedule and publish content using approved social media tools
Ensure consistency across platforms while adapting content formats
Monitor comments, messages, and engagement daily
Escalate guest service issues or feedback to appropriate teams
Engage with followers in a timely, brand-appropriate manner
Track engagement rate, reach, impressions, and follower growth
Monitor video views and completion rates
Track clicks to website or booking pages
Provide monthly performance summaries and insights
Adjust content strategy based on performance trends
Participate in content planning meetings
Stay current on social media trends and platform updates
Support marketing campaigns, promotions, and resort initiatives
Qualification
Required
Interest in social media, marketing, communications, or digital content
Strong writing skills with attention to brand voice and tone
Comfortable using social media platforms professionally or personally
Organized, creative, and adaptable
Comfortable working in a fast-paced, active resort environment
Preferred
Experience with Canva, CapCut, or similar tools
Familiarity with Meta Business Suite or scheduling platforms a plus
Company
Chula Vista Resort
With over 200,000 square feet of waterparks, a world-class spa, one of America's top 10 chophouses, an 18-hole golf course, impressive meeting facilities and more, we offer a year-round destination at Chula Vista Resort.
Founded in 1950
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase