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OneMagnify · 6 hours ago

CRM Strategy Manager

Detroit, MI

Full-time

Onsite

Senior Level

5+ years exp

OneMagnify is a global performance marketing organization that helps clients design and manage marketing strategies using data analytics. They are seeking a CRM Strategy Manager to lead client engagement programs and drive CRM strategy, ensuring measurable outcomes and alignment with business growth priorities.

AdvertisingMarketing

Culture & Values

Responsibilities

Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is delivering measurable outcomes

Craft and evolve lifecycle programs — including scoring models, segmentation frameworks, personalization, and nurture strategies

Serve as quarterback for CS: align on business goals, call the CRM plays, and bring in the delivery team as needed

Guide and mentor CRM strategists and specialists, ensuring execution ladders up to client objectives

Own the insight's loop: establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape 'what's next.'

Drive integration across CRM platforms and sales systems (SFMC, Adobe, Braze, Dynamics, NetSuite, etc.), ensuring strategies are executable and scalable

Qualification

CRM strategyLifecycle marketingData analysisSalesforceAdobeBrazeMicrosoft DynamicsNetSuiteLeadership skillsPresentation skills

Required

Bachelor's degree; master's is a plus or equivalent experience

5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment

Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms

Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools

Ability to translate data and tech into strategies that resonate with senior business partners

Credibility to present in executive settings and confidence to steer strategic conversations

Leadership skills to guide teams and drive best-in-class execution

Benefits

Medical

Dental

401(k)

Paid holidays

Vacations

And more

Company

OneMagnify

At OneMagnify, we help transformational brands turn insight into action.

Founded in 1967

Detroit, Michigan, USA

501-1000 employees

http://marketingassociates.com

Funding

Current Stage

Late Stage

Leadership Team

Mark Petroff

President/CEO

Kamelia Dianati

Chief Technology Officer

Recent News

PR Newswire

OneMagnify Appoints Bill Neblock as Chief Financial Officer

2024-01-29

Morningstar

OneMagnify Announces Selection of Kamelia Dianati as Chief Technology Officer

2023-11-16

PR Newswire

OneMagnify Announces Addition of Jill Bright as Chief Transformation Officer

2023-10-12

Company data provided by crunchbase