Tata Consultancy Services · 16 hours ago
Salesforce Loyalty Cloud Architect
McLean, VA
Full-time
Onsite
Senior Level
$130K/yr - $160K/yrTata Consultancy Services is seeking a Salesforce Loyalty Cloud Architect with deep expertise in Salesforce Loyalty Cloud and financial services. The role involves owning the end-to-end loyalty architecture, designing loyalty programs, integrating with core systems and partners, and ensuring compliance with data governance.
Business Information SystemsConsultingInformation TechnologyIT Management
Responsibilities
Own the end to end loyalty architecture for a credit union context: define the target state and incremental roadmap aligned to business OKRs (adoption, active members, redemption %, partner earn)
Design loyalty programs (tiers, point economics, earn/burn rules, multipliers, partner catalogs, expirations), ensuring financial liability modeling and reconciliation with Finance
Model the member 360: map Loyalty Member to FSC Person/Household, unify identity across online banking, mobile, and contact center; establish golden keys and consent alignment
Integrate with core and partners: orchestrate accrual events from card/core systems, build redemption APIs and POS integrations, and manage partner onboarding (data contracts, SLAs)
Enable digital channels: craft Experience Cloud components and mobile friendly loyalty UI; define push/email/SMS journeys via Marketing Cloud/Engagement and Data Cloud segments
Govern data & privacy: implement role based access, consent capture, data retention, and secure sharing for rewards history and behavioral data
Operationalize the platform: establish monitoring, alerts, and playbooks for accrual failures, duplicate redemptions, balance mismatches, and partner outage handling
Lead delivery: produce Solution/Sequence diagrams, integration specs, data contracts, and test strategies; guide Admins/Developers/QA; conduct design reviews and readiness checks
Stakeholder engagement: collaborate with Product, Marketing, Member Services, Risk/Compliance, and Legal to ensure compliant experiences and successful partner campaigns
Measure impact: define analytics for offer lift, breakage, cost per point, partner contribution, and member LTV; feed insights back into decisioning and tiers
Qualification
Required
Deep expertise in Salesforce Loyalty Cloud: program design (tiers, currencies, accrual/redemption rules, member profiling), benefit catalogs, promotions, vouchers, points expiration, partner programs, and liability tracking
Familiarity with credit union products (shares/checking, savings, CDs, HELOC, auto loans, mortgages, credit cards), regulatory constraints (UDAAP safe benefits, fair lending sensitivity in targeting), and KPIs (engagement rate, redemption rate, CLV, NPS)
FSC data model alignment (Persons, Households/Relationships, Financial Accounts, Card/Loan objects) to loyalty member profiles and segments
Experience with Experience Cloud member portal/app surfacing loyalty dashboards, status, offers, and rewards history
Experience with Marketing Cloud/Engagement + Personalization (Interaction Studio) or Data Cloud for segmentation, decisioning, and triggered journeys (earn/burn confirmations, targeted cross sell)
Experience with Service Cloud case flows for points disputes, manual adjustments, partner redemptions, and loyalty SLAs
Experience designing mobile ready loyalty experiences (in app wallets, push, deep links, QR/barcode redemption, Apple/Google Wallet passes), and API first components for web/mWeb
Experience with real time and batch integrations with core banking, cards, merchant partners, and payment rails (earn on spend, ACH/card events)
Experience with event driven patterns (Platform Events/Change Data Capture), MDM/Golden Member, and Data Cloud harmonization
Experience with offer decisioning via rules engines (Flow, Apex, Decision Tables) and/or external decisioning platforms
Experience with SSO/OAuth, consent & preference management, audit trails, data residency, encryption at rest/in transit, PII minimization, SOC2 aligned controls
Experience with App Store privacy manifests and secure mobile SDK usage for loyalty features
Experience with reference architecture for Loyalty Cloud + FSC + Experience Cloud + Marketing/Data Cloud, including environments, release strategy, and non prod data hygiene
Experience with solution design: ERD extensions, sharing model, multi currency, record triggered automation vs. Apex, error handling, resiliency
Experience with async processing (Platform Events/Queueables/Batch), telemetry (Event Monitoring, logs), and performance budgets for high volume accrual/redemption
Experience with Git based branching, SFDX, unlocked packages, scratch orgs, CI/CD (GitHub Actions/Azure DevOps/Jenkins), static code analysis, test automation coverage targets
Bachelor of Computer Science
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
Founded in 1968
10001+ employees
H1B Sponsorship
Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
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2025 (7880)
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2020 (11984)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Aarthi Subramanian
President and Chief Operating Officer
Recent News
2026-02-04
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2026-02-04
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2026-02-04
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