Capital One · 11 hours ago
Associate - Direct Marketing (Hybrid)
McLean, VA
Full-time
Hybrid
Entry Level
$82K/yr - $93K/yr
1+ years expCapital One, a Fortune Magazine '100 Best Companies to Work For,' is seeking an innovative and data-driven Marketing Associate for the Branded Card Acquisitions team. This role involves leading the creative development and execution of marketing campaigns and collaborating with various teams to optimize marketing strategies.
Financial Services
No H1B
Responsibilities
Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the cross-marketing and remarketing segments
Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis, Creative, Operations/Production, Legal etc
Collaborate with direct mail leaders and audience-specific analyst teams to understand business performance of the audience. Build on analysis to identify new opportunities and adjust marketing/ testing strategies to fit goals
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
Influence internal decision makers with formal recommendations and informal networking through excellent communication
Report and share results cross-team and cross-enterprise in both formal and informal presentation styles
Work proactively in an agile environment and identify when to work outside the process in whitespace
Qualification
Required
Bachelor's degree or military experience
At least 1 year of experience in project or process management
At least 1 year of experience in Google Suite (Sheets and Slides)
An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
Experience leading and managing processes or projects. 'Even better if' that experience includes working with creative teams and agencies, and writing effective creative briefs
Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
Experience or education in marketing. 'Even better if' that includes direct-mail channel specific experience
A passion for leveraging data, metrics, and insights to drive results and learnings
A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Strong working knowledge of Google Suite (Sheets, Docs and Slides)
Preferred
At least 2 years of experience in marketing
At least 2 years of experience managing creative processes and working with creative teams and/or cross-functional teams
Experience working with cross-functional teams in a matrixed environment
Experience in financial services marketing
Experience interpreting the impact of marketing campaigns
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-02-03
2026-01-25
2026-01-25
Company data provided by crunchbase