Cityblock Health · 21 hours ago
Sr. Associate, Engagement Strategist
United States
Full-time
Remote
Mid, Senior Level
$78K/yr - $102K/yr
3+ years expCityblock Health is seeking a Sr. Associate, Engagement Strategist to lead engagement outcomes for their attributed populations. The role involves designing and executing AI-enabled engagement strategies while collaborating with various teams to ensure effective communication and program execution.
Health CareSocialWellness
Responsibilities
Serve as the primary interface between our local markets and the centralized Member Experience engagement engine
Build trusted relationships with Market MVPs, Ops partners, and clinical leaders
Communicate engagement priorities, program plans, timelines, and results
Consolidate market needs and translate them into briefs for digital and human channels
Ensure consistent, coordinated messaging and execution across all MX modalities
Own the end-to-end engagement strategy and program orchestration for assigned markets, ensuring digital and human engagement work as a unified system
Translate market goals, segmentation insights, and contract requirements into coordinated, multi-modal engagement programs
Partner with Digital Strategy (Marketing Ops + Digital Comms) to build sequenced digital workflows (SMS, email, webforms, routing) that warm members before human outreach
Work closely with Engagement Operations (inbound + outbound) to align calling strategies, scripts, timing, and capacity to the digital plan
Collaborate with Data and Analytics to understand segment behavior, channel performance, and readiness signals that inform prioritization
Integrate guidance from Behavioral Change & Program Design (BCD) to ensure messaging and interventions are behaviorally informed, accessible, and tailored to specific populations
Collaborate with Product and Analytics teams to operationalize AI-driven programs -- including propensity models, digital behavior signals, and automated routing -- into day-to-day engagement strategy
Ensure that digital and human channels work together -- not in parallel -- with clear sequencing, consistent messaging, and smooth member handoffs
Troubleshoot issues in workflows, routing, messaging, or operational execution quickly and collaboratively across all teams
Monitor performance and drive continuous improvement
Review dashboards and performance signals daily and weekly
Identify friction points across the funnel (digital → human → care)
Recommend strategy shifts, new segments, new sequencing, or new test designs
Run structured test-and-learn cycles with clear hypotheses and measurement
Partner with Data and Analytics on segmentation performance and insights
Surface insights from care teams, call center teams, member feedback, and market dynamics
Ensure insights translate into product, workflow, and message improvements across MX
Qualification
Required
3–5 years of relevant professional experience in healthcare engagement, lifecycle marketing, operations strategy, or applied human-centered design
Cross-functional project management
Ability to coordinate work across multiple teams (Digital Strategy, Engagement Operations, Data & Analytics, Behavioral Change & Program Design, Market Ops, Care Teams)
Strong organization and task management skills; able to manage multiple simultaneous workstreams
Skilled at building workbacks, timelines, briefs, and launch checklists
Excellent communicator who ensures alignment between digital and human channels
Experience facilitating meetings, clarifying roles, and maintaining accountability across stakeholders
Proactive issue identification and resolution -- 'connective tissue' between teams
High attention to detail with strong QA instincts (logic, routing, content, sequencing)
Ability to translate market goals, contract levers, and member insights into actionable omnichannel engagement plans
Comfort with segmentation logic and prioritizing cohorts based on readiness, value, or performance
Skilled at designing multi-modal strategies that combine digital workflows with human outreach
Understanding of behavior-change principles and how they apply to messaging and sequencing
Ability to create structured briefs that guide digital builds, content, and operational execution
Systems thinking: sees how digital, operational, and clinical elements fit together
Capacity to balance short-term needs with long-term engagement strategy
Ability to read dashboards, interpret early signals, and identify performance issues
Skilled at evaluating engagement funnels (digital → human → care) to identify friction points
Familiarity with common engagement metrics (reachability, conversion, action rates, downstream outcomes)
Ability to partner with Analytics to understand segment opportunities and channel performance trends
Comfortable forming hypotheses, running controlled tests, and evaluating results
Experience translating findings into clear recommendations and next steps for iteration
Strong written and verbal storytelling skills to communicate performance to senior leaders
Benefits
Health insurance
Life insurance
Retirement benefits
Participation in the company’s equity program
Paid time off, including vacation and sick leave
Company
Cityblock Health
Cityblock Health is a tech-driven healthcare provider that offers comprehensive and personalised care for underserved communities.
1001-5000 employees
H1B Sponsorship
Cityblock Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$891.3MKey Investors
SoftBankTiger Global ManagementGeneral Catalyst
2022-07-01Secondary Market
2022-06-01Series Unknown
2021-09-03Series D· $400M
Leadership Team
Toyin Ajayi
Co-founder and CEO
S
Selva Sarangan
VP of Data Science
Recent News
Fierce Healthcare
2026-01-17
2026-01-14
Company data provided by crunchbase