MarTech Director, YouTube Marketing jobs in United States
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Google · 5 hours ago

MarTech Director, YouTube Marketing

Google is a leading technology company, and they are seeking a MarTech Leader to define and execute a technology vision at the intersection of Marketing, Product, and Engineering. This role involves owning the roadmap and architecture of the YouTube Marketing Technology stack, transforming marketing goals into technical specifications.

AppsArtificial Intelligence (AI)Cloud StorageSearch EngineSEO
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Define and own the MarTech roadmap, transforming isolated marketing requests into an interoperable technology portfolio
Drive efficiency improvements by automating key marketing surfaces and scaling our ability to deliver personalized communications to billions of users. Forge deep, high-trust relationships with Product Management and Engineering
Drive principled architectural decisions, determining when to leverage YouTube/Google’s internal engineering stack (data gravity, scale) versus integrating external solutions (speed, agility). Oversee end-to-end architecture of our core platforms
Lead the technical design for marketing data pipelines, ensuring strict adherence to privacy (GDPR/CCPA) while maximizing signal fidelity for attribution and measurement
Develop and advocate for a shared long-term vision for how AI/ML will transform YouTube's marketing efforts. Advocate for a culture of automation

Qualification

Marketing TechnologyProduct ManagementEngineering LeadershipData ArchitectureTwo-sided MarketplacesInternal Marketing ToolsStreaming Video DeliveryAI/ML AdvocacyTeam ManagementCross-functional Collaboration

Required

Bachelor's degree in Computer Science, Engineering, Mathematics, or equivalent practical experience in a technical field
15 years of experience in Marketing Technology, Product Management, or Engineering Leadership, with 5 years specifically managing technical roadmaps
8 years of experience as a people manager leading teams
Experience designing systems for two-sided marketplaces or platforms (e.g., balancing supply/creators and demand/viewers)
Experience querying and architecting data environments

Preferred

Master's degree in Computer Science or MBA with a technical focus
Experience building proprietary internal marketing tools or platforms, rather than solely integrating off-the-shelf vendors
Experience as a software engineer or data engineer prior to moving into leadership/strategy
Understanding of streaming video delivery, algorithmic recommendation systems, and how off-platform marketing signals influence on-platform engagement

Benefits

Bonus
Equity
Benefits

Company

Google specializes in internet-related services and products, including search, advertising, and software. It is a sub-organization of Alphabet.

H1B Sponsorship

Google has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8763)
2024 (8872)
2023 (9682)
2022 (11626)
2021 (9109)
2020 (9785)

Funding

Current Stage
Public Company
Total Funding
$26.1M
Key Investors
Andy Bechtolsheim
2004-08-19IPO
1999-06-07Series Unknown· $25M
1998-11-01Angel· $1M

Leadership Team

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Sundar Pichai
CEO
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Thomas Kurian
CEO - Google Cloud
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Company data provided by crunchbase