Synovus · 2 hours ago
Marketing Analytics Specialist
Atlanta, GA
Full-time
Onsite
Senior Level
5+ years expSynovus is a company focused on optimizing marketing performance through analytics. The Marketing Analytics Specialist is responsible for measuring and improving campaign performance across various digital platforms, collaborating with different teams, and ensuring accurate tracking and reporting.
BankingFinanceFinancial Services
Responsibilities
Pulls, formats, and analyzes performance data from Google Analytics 4 (GA4) and other digital platforms
Builds recurring and ad-hoc reports to track campaign KPIs (traffic, engagement, conversions, ROI)
Supports data visualization in dashboards (Google Data Studio / Looker Studio a plus)
Assists with the setup, QA, and troubleshooting of website tags, pixels, and tracking scripts (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.)
Ensures campaigns are properly tagged (UTM parameters, event tracking) for accurate measurement
Works closely with marketing, creative, and technology teams to ensure alignment on measurement and reporting
Establishes audience files -- determining requirements for targeting, be able to source data across Pinnacle systems, collaborate with IT for movement of files
Documents tagging processes and reporting standards for team reference
Partners with senior team members to review campaign performance across paid search, paid social, and display
Provides baseline performance insights and recommendations for optimization
Each team member is expected to be aware of risk within their functional area
Performs other related duties as required
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (or relevant internship/experience) or an equivalent combination of education and experience
Five or more years of experience
Familiarity with Google Analytics 4 (GA4) and ability to pull standard reports
Baseline knowledge of website tagging and pixels (Google Tag Manager preferred)
Comfort with core digital marketing concepts: impressions, clicks, CTR, CPC, CPM, conversions, etc
Proficiency in Excel/Google Sheets for data manipulation and reporting
Strong attention to detail, organization, and eagerness to learn
Preferred
Experience with Looker Studio, Google Ads, Meta Ads Manager, or other digital platforms
Banking industry knowledge
Company
Synovus
Synovus is a financial services company that provides commercial banking, retail banking, investment, and mortgage services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2025-12-09Post Ipo Debt· $500M
2025-07-24Acquired
2024-10-29Post Ipo Debt· $500M
Leadership Team
Anne Fortner
Head of Enterprise Credit Risk
Blake Thrasher
Market President
Recent News
2026-01-22
Morningstar.com
2026-01-15
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-11
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