Relevate Health · 1 day ago
Group Copy Supervisor
United States
Full-time
Remote
Senior Level
5+ years expRelevate Health is a company dedicated to creating life-changing healthcare engagement. As the Group Copy Supervisor, you will lead the creation of compelling content for healthcare brands, oversee the editorial team, and collaborate with cross-functional teams to ensure impactful communication across multiple channels.
Marketing & Advertising
Responsibilities
You have a passion for crafting elegant and effective copy that engages a broad spectrum of audiences
You possess exceptional communication skills that translate customer needs into impactful experiences that engage effortlessly across all healthcare channels
You advocate for the audience, motivated by the need to create content that provides the audience with the information they need, and inspires them to take action
You enjoy capturing and interpreting input directly from clients and from cross-functional teams to create better content
You inspire and guide a team of creatives to produce award-winning work
You critically evaluate the marketing strategy of healthcare brands across the product lifecycle
You are well-versed in today’s best practices in content strategy and content marketing
Write with an empathy for a range of audiences
Creating content for client projects
Generation of creative briefs
Mining for content insights from briefs, market research, and analytics findings
Researching all relevant topics on market, product, indication & disease state
Websites, email, social media, digital sales aids, display ad campaigns, print marketing materials
Originate fresh, innovative concepts, campaigns and tactics to solve clients’ business problems; participate in brainstorming and creative workgroups to conceptualize new work
Transform conceptual ideas into purposeful, effective, engaging copy content across multiple platforms; write engaging, persuasive copy, based on recommended keyword strategy
Be a strong advocate for consistent brand messaging
Strategic and tactical brand planning; including running brand workshops
Be knowledgeable about appropriate research techniques and disciplines
Collaborate effectively with a multi-disciplinary team in troubleshooting & problem-solving
Collaborate with the UX & design team to craft impactful experiences
Oversee the editorial team to ensure the integrity & standards of our writing remains intact
Present creative work confidently to all stakeholders; validating copy choices and explaining strategic & users’ rationale
Meet communication objectives within challenging time constraints on multiple project deadlines while remaining on budget
Contribute to business development initiatives, including writing promotional pieces in multichannel media, eg. pitch & capability decks, case studies, showreels
Create and maintain well-organized manuscripts that increase team efficiencies, and clear guidance for client, account, UX, design and development teams
Demonstrate a firm understanding of corporate identity and branding
Assist with Award submissions
Conceive and execute the agency marketing plan, which could include Ads, (print & digital), blog articles, press releases, POVs/white papers, social media
Conference materials, including presentation decks
Manage, mentor and grow the copy and editorial team
Qualification
Required
BA degree in an industry-related subject (e.g., biology, neuroscience, chemistry, psychology, copywriting, journalism)
At least 5+ years of experience in writing for pharmaceutical/healthcare marketing
2+ years of experience in a digital agency environment
Exceptional writing skills, with the ability to engage an audience
Proven experience in brand planning, brand strategy, and content strategy
Experience in writing for a broad variety of digital tactics for multichannel campaigns
Launch experience
Excellent at presenting your work with authority, to internal and external audiences
Exceptional organizational skills, with a constant eye for optimizing your performance and that of your team and optimizing operating processes in a high-volume, deadline-driven environment
Familiarity with the interdependencies between copywriting, editorial, CX, design, IA, UX, UI, SEO, and development from concept through delivery
Strong understanding of how content and functionality work together
Winning portfolio of creative work, demonstrating strong conceptual writing, scientific and medical writing and writing for digital experiences
Exceptional verbal & written communication skills, that enable articulation of creative and content rationale
Strong knowledge and experience of MLR requirements and processes
Strong knowledge of AMA guidelines
MS Office — strong skills with Word, Excel, and PowerPoint
Preferred
Social media marketing expertise
Knowledge of data analytics and SEO/SEM
Writing scripts & storyboards for video production
Company
Relevate Health
Relevate® Health is your OMNI KNOW-HOW® expert – delivering data-driven engagement and omnichannel activation for your targeted health care audiences, with local impact and national scale, to meet the demands of your brand.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tim Pantello
Chief Executive Officer
George C.D. Griffith
Executive Vice President, Omnichannel Strategy & Co-Founder of ConneXion360
Recent News
Medical Marketing and Media
2023-12-26
2023-12-26
Company data provided by crunchbase