SoHo Experiential · 2 hours ago
National Field Activation Director
New York, NY
Full-time
Onsite
Director/Executive
$125K/yr - $145K/yr
8+ years expSoHo Experiential LLC is seeking a National Field Activation Director to oversee the client’s spirit sampling and local market activation programming. The role involves managing a large agency team, ensuring best-in-class programming, and providing oversight of independent contractors and vendors.
AdvertisingEventsSocial Media
Responsibilities
Provide direct oversight and management of the Regional Activation Manager team and Agency Field Team Coordinator which includes providing mentorship and collaboratively addressing urgent and sensitive matters that arise
Serve as day-to-day point of contact for the client’s Field Marketing Director for all Field related activity and status updates that are not handled at an individual market level
Champion the national Field team structure to standardize comms plan, ways of working, staffing, logistics and execution processes and best practices across sampling, local market activation plus local market Ad Hoc activity
Liaise with internal Client Services Sampling team and other key agency stakeholders to facilitate HQ-led programming, assess processes and identify areas of opportunity for more effective collaboration while rallying Field team to support optimizations
Oversee Field team operations including the development of third-party agency contracts, ensuring the Field is delivering accurate and timely reporting, and the team is adhering to expense management protocols
Assist with recruitment and training of Regional Activation Managers (when applicable)
Provide ongoing evaluation of Field processes and proactive recommendations for enhanced ways of working. Own and drive changes through planned implementation
Senior oversight of national programming performance and capacity across the regions and markets
Participate in annual agency planning process to make strategic recommendations surrounding Field team resourcing and fixed expense allocations
Prepare presentation content for pertinent agency and client workshops and represent as the Field “authority” (when applicable)
Travel to regions and markets to build relationships with Field team and client stakeholders as necessary
Qualification
Required
8+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles
3+ years of supervisory experience remotely leading a hybrid team in geographically dispersed locations. Proven track record of inspiring and motivating a performance driven culture across multiple layers of subordinate managers and professionals servicing the day-to-day business is mandatory
Prior spirits experience with a strong understanding of legal compliance and supplier operations is mandatory
Must have strong emotional intelligence and sound judgement to navigate business challenges and people dynamics, leading with objectivity and fairness
Ability to hold internal and external teams accountable to ensure executional excellence
Ability to input and implement strategic decisions – long and short term to continually elevate offerings while being responsive to client feedback and trends
Self-starter, strategic thinker, proactive problem solver, and solution oriented
Exceptional communication/organizational skills with a keen eye for detail
Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
Have strong written, verbal, and public speaking skills
Strong budget management skills
Ability to travel to NYC HQ and nationally to regional markets as necessary
Preferred
Experience with project management systems (i.e. Monday.com) a plus
Benefits
Comprehensive benefits including medical, vision, dental, and wellness programs.
Generous PTO, including vacation, holidays, and wellness days.
Professional growth opportunities in a dynamic, creative environment.
A collaborative, inclusive workplace that values people as much as the work we create.
Company
SoHo Experiential
SoHo Experiential is a marketing and advertising company specializing in event and social media marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Debbie Gottlieb
Chief Financial Officer
John Millward
Chief Creative Officer
Recent News
2025-04-03
Company data provided by crunchbase