Glide (glideapps.com) · 2 hours ago
Senior Growth Marketing & GTM Lead
United States
Full-time
Remote
Senior Level
$120K/yr - $160K/yr
6+ years expGlide is an early-stage startup seeking a Senior Growth Marketing & GTM Lead who thrives in fast-paced environments. The role focuses on developing and executing growth marketing strategies while collaborating across various functions to drive user acquisition, retention, and revenue.
AppsMobileMobile AppsSoftwareWeb Development
No H1B
Responsibilities
Develop and execute growth marketing strategies across channels
Own growth metrics and be accountable for user acquisition, activation, retention, and revenue
Test new growth hypotheses by designing and deploying experiments
Launch and manage performance marketing campaigns (PPC, social media, newsletters, etc.)
Build and optimize go-to-market playbook for new products, features, and launches
Grow conversion from free to paid with our PLG user base
Launch and manage multi-channel campaigns
Create and optimize landing pages, email sequences, and conversion funnels
Develop compelling messaging and positioning for business audiences
Build dashboards and reporting frameworks to track and report on growth KPIs
Analyze user behavior, funnel metrics, and campaign performance to identify opportunities
Use data to make informed decisions about budget allocation and channel prioritization
Qualification
Required
6+ years in growth marketing or GTM roles, with at least 3 years in B2B SaaS
Proven track record of driving growth at early to mid-stage startups (Series A-C)
Execution skills: You can write copy, build campaigns, analyze data, and optimize funnels yourself
Expertise across paid advertising, SEO/AEO/GEO, email, automation, analytics, social, etc
Strong analytical abilities. Experience with tools like Google Analytics, Hotjar, Hex, etc
Experience with marketing automation and CRM tools (we use HubSpot)
Comfortable working with AI and exploring how it can enhance marketing effectiveness
Basic understanding of web technologies and ability to work with technical teams
Comfortable with ambiguity: You thrive in fast-paced environments where things change quickly
Scrappy and resourceful: You know how to do more with less and prioritize ruthlessly
Experimentally minded: You love testing new ideas and believe every failure is an opportunity
Data-driven yet intuitive: You balance analytics with creative thinking and market intuition
Bias for action: You don't wait for permission—you identify opportunities and go after them
Collaborative: You work effectively across teams and know when to lead vs. when to support
Resilient: You can handle pressure and maintain momentum even when things get challenging
Preferred
Experience marketing technical products to business (aka non-technical) audiences
Experience using no-code tools (ideally Glide), or working for no-code software companies
Comfortable navigating tools like GitHub, ClickUp, Figma, Pitch, and others
Benefits
Competitive compensation
Base salary + equity (+ benefits for US team members)
Annual company-wide Glideaway, plus other opportunities to travel for work
Supportive and dynamic remote work environment
Opportunities for career growth
Company
Glide (glideapps.com)
Glide is a no code software development platform for building custom apps that optimize your business.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$23.75MKey Investors
BenchmarkFirst Round CapitalY Combinator
2022-04-21Series A· $20M
2019-11-05Seed· $3.6M
2019-03-22Pre Seed· $0.15M
Leadership Team
David Siegel
Founder, CEO
Mark Probst
Co-Founder
Recent News
Company data provided by crunchbase