Ziff Davis Shopping · 2 hours ago
Brand Copywriter
United States
Full-time
Remote
Mid Level
$75K/yr - $85K/yr
4+ years expZiff Davis Shopping is seeking a Brand Copywriter to shape how their brand communicates across various channels and campaigns. This role focuses on brand storytelling and performance-aware marketing, optimizing copy to inspire action and build trust with shoppers.
Digital MediaMarketing
Responsibilities
Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
Optimize copy using performance data, A/B testing insights, and channel best practices
Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
Audit and refresh existing content to improve clarity, consistency, and effectiveness
Participate in brainstorming, creative reviews, and rapid iteration
The Brand Copywriter collaborates with the Design and channel marketing teams to bring RetailMeNot Group’s shopping brands to life through compelling, high-impact campaigns across owned and off-site channels
Qualification
Required
4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
Experience working closely with designers and cross-functional partners
Familiarity with SEO, conversion principles, and A/B testing
Highly organized with strong attention to detail and deadlines
Bachelor's degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)
Benefits
Comprehensive medical, dental, and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Employee Resource Groups
Company-sponsored events
Professional growth through educational support
Mentorship programs
Career development resources
Employee engagement programs
Recognition awards
Company
Ziff Davis Shopping
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Vishal Patel
Chief Financial Officer
Celia Quist
Director, Network Partnerships and Inside Sales
Company data provided by crunchbase